Qualtrics

Founded: 2002 · Provo, Utah and Seattle, Washington, United States · 5001-10000 employees · Private

About Qualtrics

Qualtrics is an American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. Founded in 2002, it offers a cloud-based subscription software platform for managing customer, employee, product, and brand experiences. As of March 2023, over 18,750 organizations globally use Qualtrics's platform, which leverages advanced AI to help identify and resolve friction points. In October 2025, Qualtrics acquired healthcare-focused technology company Press Ganey for $6.75 billion.

Company Details

Website: https://www.qualtrics.com
Funding: Acquired (Private Equity)
Total Raised: $3.22B
LinkedIn: https://www.linkedin.com/company/qualtrics

Specializations

Enterprise
Experience Management
AI/ML
SaaS
Customer Experience

Certifications

SOC 2 Type II
ISO 27001
ISO 42001
HITRUST
FedRAMP High
GDPR Compliant

Products & Solutions (8)

Product	Category	Sub-Category	Description
Delighted	customer-support	Customer Feedback & Surveys	Collect and analyze feedback with the fastest, easiest experience management platform.
Qualtrics CoreXM	marketing	Marketing Analytics	The industry-leading insight solution and foundation of experience management (XM).
Qualtrics Edge	customer-support	Customer Feedback & Surveys	AI-powered market research platform for instant, confident decisions.
Qualtrics XM Discover	customer-support	Customer Feedback & Surveys	Uncover hidden experience insights to drive action and improve customer support.
Qualtrics XM Platform	customer-support	Customer Engagement	A system of action to manage and improve customer, employee, product, and brand experiences.
XM for Customer Experience	customer-support	Customer Engagement	Software to immediately surface customer friction and guide frontline teams to better serve clients.
XM for Employee Experience	hr	Employee Engagement & Culture	Engage teams, empower managers, and drive informed people decisions.
XM for Strategy & Research	marketing	Marketing Analytics	Design products people love, build iconic brands, and accelerate growth with comprehensive market and product research.

Notable Customers

Microsoft
BMW
U.S. Department of Homeland Security