Qualtrics XM Platform
A system of action to manage and improve customer, employee, product, and brand experiences.
Executive Summary
The Qualtrics XM Platform is a comprehensive system of action designed to help organizations manage and improve the four core experiences of business: customer, employee, product, and brand. It helps businesses attract customers who stay longer and buy more, engage employees who are more productive, develop breakthrough products, and build iconic brands. The platform provides advanced capabilities for gathering, analyzing, and acting on experience data across these critical areas, serving as the foundation for experience management.
Use Cases
- Attract and retain customers by improving customer experience (CX)
- Engage and empower employees to boost productivity and retention (EX)
- Develop and launch breakthrough products based on user feedback (PX)
- Build and strengthen brand reputation and loyalty (BX)
Features
Visibility
- Customizable Dashboards: Visualize key experience metrics, trends, and insights across different stakeholders and business units.
- Multi-language Support: Platform fully available and supported in 21 languages for global users.
Intelligence
- Advanced Analytics: Tools to explore, segment, and visualize experience data for deep understanding.
- Predictive Intelligence: AI and machine learning to uncover trends, predict behaviors, and identify key drivers.
Support
- Account Services: Support team available for pricing, purchasing, and feature access inquiries.
- Developer Portal: Resources for software developers to build custom integrations and apps.
Technical Specifications
- Architecture
- Cloud-native, Experience Management Operating System (XMOS)
- Deployment
- SaaS
- API Available
- Yes
Integrations
- ArcGIS
- Glia
Security & Compliance
Certifications: SOC 2 Type 2, GDPR Compliant
Encryption: Data encryption (in transit and at rest)
Pricing
- Model
- Subscription-based with tiered features/licenses
- Starting Price
- Contact sales
- Target Customer
- SMB,Mid-Market,Enterprise
- Free Trial
- Yes
About Qualtrics
Qualtrics is an American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. Founded in 2002, it offers a cloud-based subscription software platform for managing customer, employee, product, and brand experiences. As of March 2023, over 18,750 organizations globally use Qualtrics's platform, which leverages advanced AI to help identify and resolve friction points. In October 2025, Qualtrics acquired healthcare-focused technology company Press Ganey for $6.75 billion.
Alternatives to Qualtrics XM Platform
- Sales Order Processing Automation Software by Esker — Automate sales order processing with AI and RPA for optimized data recognition and verification.
- Salesforce Einstein by Salesforce — AI-powered customer service for smarter, faster, and more personalized experiences.
- Salesforce Service Cloud by Salesforce — AI-powered customer service for smarter, faster, and more personalized experiences.
- Staircase AI by Gainsight by Gainsight — Real-time, AI-powered customer engagement insights across all conversations.
- Talkdesk Navigator by Talkdesk AI — Generative AI for intuitive, conversational customer journey orchestration.
- U-Connect by Uniphore — Omnichannel customer engagement platform for voice, chat, email, and social media interactions.
- Uniphore X Platform by Uniphore — AI-native platform for enhanced customer and employee interactions.
- Verint Da Vinci™ AI services by Verint — Intelligent AI services for superior customer engagement and support.