Qualtrics Edge
AI-powered market research platform for instant, confident decisions.
Executive Summary
Qualtrics Edge is an AI-powered market research platform designed to help organizations make confident decisions by providing instant, on-demand market and audience insights. It combines synthetic data, AI-powered applications, and expert services to address complex business challenges. The platform leverages advanced AI models to simulate consumer behavior and preferences, creating flexible synthetic research panels (Qualtrics Edge Audiences™) that complement traditional research methods. This solution enables businesses to gain rapid visibility into market dynamics, competitive positioning, and consumer needs across various industries. It supports use cases such as feature awareness research, digital customer experience programs, needs-based analysis, and product satisfaction research, allowing users to understand where they and their competitors are winning and why. Qualtrics Edge aims to scale research capabilities and accelerate insight generation, empowering product managers, market researchers, and CX leaders to make data-driven decisions efficiently.
Use Cases
- Gaining instant visibility into competitive positioning and market wins
- Conducting feature awareness research for product development
- Analyzing needs-based insights for strategic planning
- Measuring and improving product satisfaction
- Scaling market research efforts using AI-powered synthetic audiences
Features
Visibility
- Instant Insights Dashboards: Gain instant visibility into where you and your competitors are winning and why.
- Marketplace Access: Browse and access on-demand market and audience insights for various industries.
Intelligence
- AI-Powered Market Simulation: Utilize advanced AI models to simulate consumer behavior and preference data.
- Synthetic Research Panels: Access flexible synthetic research panels (Qualtrics Edge Audiences™) to scale research and generate insights.
- AI-Powered Apps: Leverage specialized AI applications for specific research needs like feature awareness or product satisfaction.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Infrastructure
- AWS
Security & Compliance
Certifications: SOC 2, GDPR
Encryption: Data encryption at rest and in transit
Pricing
- Model
- Subscription-based
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Contract Type
- Annual
About Qualtrics
Qualtrics is an American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. Founded in 2002, it offers a cloud-based subscription software platform for managing customer, employee, product, and brand experiences. As of March 2023, over 18,750 organizations globally use Qualtrics's platform, which leverages advanced AI to help identify and resolve friction points. In October 2025, Qualtrics acquired healthcare-focused technology company Press Ganey for $6.75 billion.
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