Qualtrics CoreXM
The industry-leading insight solution and foundation of experience management (XM).
Executive Summary
Qualtrics CoreXM is a comprehensive experience management platform that enables organizations to gather, analyze, and act on experience data (X-data) from various sources. It is primarily used by market researchers, CX professionals, and product managers to understand customer and employee experiences, optimize products, and drive strategic business decisions. The platform's key value lies in its AI-powered analytics, real-time feedback capabilities, and seamless integration with existing systems, allowing businesses to transform raw data into actionable insights and close experience gaps.
Use Cases
- Market Research and Consumer Insights
- Customer Satisfaction and Loyalty Programs
- Product Testing and Optimization
- Brand Tracking and Communication Research
- User Experience (UX) Research
- Employee Feedback and Engagement
Features
Visibility
- Real-Time Analytics Dashboards: Provides instant access to data insights through customizable dashboards with various visualization options.
- Omni-Channel Experience Management: Collects and analyzes quantitative, qualitative, and behavioral data across all digital and physical touchpoints for a complete understanding of the customer journey.
- Text Highlights Visualization: Graphically represents data from Highlight questions, coloring words based on selection frequency to quickly identify key terms.
- Advanced Survey Reporting: Automatically generates reports with optimal visualizations for different question types, making data digestible and shareable.
Intelligence
- AI-powered Data Quality Checks: Automatically scrubs response data to detect and eliminate poor quality feedback, ensuring higher quality insights.
- Text iQ for Sentiment and Topic Analysis: Uses natural language processing to identify topics and sentiment from unstructured text data, such as open-ended survey responses and reviews.
- Stats iQ for Predictive Analytics: Integrates with Text iQ to combine structured and unstructured data, enabling advanced statistical analysis and identification of key drivers impacting business decisions.
- Automated Recommendations and Actions: Provides AI-driven recommendations and enables end-to-end automation to translate data into business outcomes and close feedback loops.
Support
- Qualtrics Experience Basecamp: Offers training videos and resources to help users learn survey design, analysis, and platform capabilities.
- Online Support and Documentation: Provides comprehensive online resources, FAQs, and guides for self-service support.
- Dedicated Customer Success Management: Offers personalized support and guidance for enterprise clients to maximize platform utilization and achieve business goals (implied by enterprise focus).
Technical Specifications
- Architecture
- Cloud-based subscription software platform
- Deployment
- Cloud/SaaS
- Authentication
- SSO, MFA, Password Protection
- API Available
- Yes
- MCP Server
- No
AI/ML Stack
- NLP
- Machine Learning
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, FedRAMP, HITRUST, GDPR
Encryption: AES-256 at rest (implied), TLS (HTTPS) in transit
Pricing
- Model
- Tiered subscription, based on usage metrics (e.g., interactions, employee count)
- Starting Price
- Contact sales
- Target Customer
- Mid-market to Enterprise
- Contract Type
- Annual, Multi-year discounts
- Free Trial
- No (credit card required)
Ratings & Reviews
G2: 4.4/5
About Qualtrics
Qualtrics is an American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. Founded in 2002, it offers a cloud-based subscription software platform for managing customer, employee, product, and brand experiences. As of March 2023, over 18,750 organizations globally use Qualtrics's platform, which leverages advanced AI to help identify and resolve friction points. In October 2025, Qualtrics acquired healthcare-focused technology company Press Ganey for $6.75 billion.