Uptempo (Allocadia)
Unify marketing planning, financial, performance, work, and asset management in one solution.
Executive Summary
Uptempo (combining Allocadia, BrandMaker, and Hive9) is an enterprise marketing performance management platform designed to provide a single system of record for marketing. It helps enterprise marketing teams, including CMOs and marketing operations, to plan better, spend smarter, and execute with confidence by unifying plans, budgets, projects, and performance. The platform improves visibility, efficiency, collaboration, and outcomes, enabling marketers to accelerate time to market and increase revenue contribution by replacing disconnected spreadsheets and point solutions.
Use Cases
- Unifying marketing planning, budgeting, and performance data across the enterprise.
- Optimizing marketing spend and proving ROI with real-time analytics.
- Streamlining campaign planning and execution with integrated workflows.
- Ensuring financial alignment and automated reconciliation of marketing actuals.
- Gaining operational clarity for CMOs to make better decisions and accelerate time to market.
- Replacing disconnected spreadsheets and point solutions with a single system of record.
Features
Visibility
- Real-time Spend Tracking: Gain immediate visibility into marketing expenditures against planned budgets, eliminating end-of-month surprises.
- Unified Marketing Calendar: Centralized calendar for planning and tracking campaigns across fiscal years, providing a holistic view of all marketing activities.
- Strategic Alignment Tracking: Visualize how marketing plans align with organizational strategic objectives and track contribution to business goals.
- ROI Measurement & Optimization: Clearly shows where marketing dollars go and their effectiveness, enabling data-driven decisions to optimize spend and prove impact.
- Flexible Planning Hierarchy: Configure flexible campaign hierarchies with rich metadata to match complex enterprise marketing efforts across various dimensions.
Intelligence
- Predictive Impact Modeling: Plan smarter by visualizing anticipated campaign performance and maximizing sales impact through data-driven forecasts.
- Automated Reconciliation: Automatically reconcile marketing actuals with financial data, reducing manual effort and ensuring accuracy.
- Workflow Automation: Streamline marketing processes with powerful workflow automation, reducing latency and errors in campaign execution and content creation.
- AI-based Image Tagging: Utilizes AI for tagging images within the Media Pool, enhancing asset management and searchability.
- Data-First Marketing Insights: Provides a framework for utilizing data to make better decisions that drive revenue for the business, based on a hierarchy of marketing measurements.
Support
- Dedicated Help Center: Access comprehensive documentation, FAQs, and articles for Allocadia, BrandMaker, and Hive9 products.
- Online Ticket Submission: Users can submit support tickets through a unified Uptempo support portal.
- Historical Ticket Access: Support agents retain access to historical closed tickets even after brand migration, ensuring continuity.
- Consulting / Integration Services: Offers premium consulting and integration services for complex configurations and implementations.
Technical Specifications
- Architecture
- Cloud-native SaaS, Multi-tenant cloud
- Deployment
- Cloud/SaaS
- Authentication
- SSO, SAML 2.0, Strong Password Policy
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
- Azure
- GCP
AI/ML Stack
- Machine Learning
Integrations
- SAP
- Adobe Analytics
- Salesforce
- Marketo
- Coupa
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA, TISAX
Encryption: AES-256 at rest, TLS 1.2+ in transit
Pricing
- Model
- Tiered subscription, Custom enterprise
- Starting Price
- Starting at $2,000/month
- Target Customer
- Enterprise only
- Contract Type
- Annual, Multi-year discounts
- Free Trial
- No (credit card required)
About Uptempo (Allocadia)
Uptempo is a global leader in marketing operations and marketing resource management (MRM) solutions, formed by the merger of BrandMaker, Allocadia, and Hive9. The company provides a unified marketing system of record, enabling enterprise marketing teams to plan, predict, invest, execute, and improve performance, serving over 625,000 marketers at more than 350 leading enterprises worldwide.