Webranking by Comprend

Annual research and ranking of corporate websites based on real stakeholder expectations.

by Comprend · Marketing Analytics

Webranking by Comprend screenshot

Executive Summary

Webranking by Comprend is an established annual research and ranking service, founded in 1997, that evaluates corporate websites. It is uniquely based on real stakeholder expectations, gathered through annual surveys, making it Europe's leading survey of its kind. The service assesses corporate websites using a comprehensive methodology of 100 criteria and over 400 measure points. This rigorous evaluation provides companies with clear, actionable insights to improve their digital communication and meet the evolving demands of their stakeholders.

Use Cases

  • Benchmark corporate website performance against industry peers and best practices.
  • Identify strengths and weaknesses in digital communication based on stakeholder expectations.
  • Guide strategic improvements for corporate website content, especially in areas like sustainability and career information.
  • Understand evolving stakeholder demands to enhance investor relations and public perception.

Features

Intelligence

  • Stakeholder Expectation Insights: Gain deep understanding of what financial analysts, investors, job seekers, and other stakeholders expect from corporate websites.
  • Benchmarking Against Peers: Compare your corporate website's performance against the largest listed European companies and industry leaders.
  • Identification of Communication Gaps: Pinpoint specific areas where your website's communication falls short of stakeholder expectations, such as sustainability or career information.

Technical Specifications

API Available
No

Pricing

Model
Service-based
Starting Price
Contact sales
Target Customer
Enterprise
Free Trial
No

About Comprend

Comprend is a tech-enabled marketing and communication agency that creates transformative impact for sustainable growth. With 250 experts collaborating across offices, they decode complexity to influence people and build strong brands for both B2B and B2C clients.

Founded: 1996 · Headquarters: Stockholm, Sweden · Employees: 201-500 · Private

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