B2B Intent Data Solution
Powering sales & marketing with actionable B2B intent data.
Executive Summary
Bombora is the industry-leading B2B Intent data solution, providing sales and marketing teams with actionable insights to accelerate go-to-market strategies. As a premier B2B data provider, Bombora specializes in intent, audience, and identity solutions, enabling businesses to unlock campaign measurement insights and drive growth. The platform's core offering, Company Surge® data, is built upon a unique Data Co-op. This consortium leverages formal relationships with B2B publishers and transparent consent, ensuring the data is reliable and compliant with regulatory standards. By processing vast amounts of content consumption, Bombora identifies companies actively researching specific topics, signaling their buying intent and allowing teams to refine strategies, improve targeting, and achieve efficient growth across various workflows and platforms via its robust API.
Use Cases
- Identify and engage with best-fit customers throughout their buying journey.
- Refine marketing strategies and target the right prospects for Account-Based Marketing (ABM).
- Improve audience targeting and campaign performance, leading to higher email open and click-through rates.
- Drive lower cost-per-registration and acquire higher quality leads for sales pipelines.
- Enhance customer success performance by understanding customer intent and proactively addressing needs.
Features
Visibility
- Company Surge® Insights: Visualize and understand which companies are actively researching specific topics relevant to your business.
- Audience & Identity Solutions: Gain insights into B2B audiences and resolve identities to improve targeting and personalization.
Intelligence
- Intent Data: Access industry-leading B2B intent data to identify companies in active buying cycles.
- Company Surge® Topics: Pinpoint specific topics of interest that indicate a company's intent to purchase.
- Campaign Measurement Insights: Unlock data to measure the effectiveness of marketing and sales campaigns.
Technical Specifications
- Deployment
- SaaS
- Authentication
- OAuth/OIDC
- API Available
- Yes
Integrations
- Marketo
- Apollo
- Snowflake
Pricing
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
About Bombora
Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Co-op of leading publishers, brand websites, and premium data providers. It provides leading Intent, Identity, B2B Audience, and Campaign Measurement solutions to help sales and marketing teams accelerate go-to-market strategies.