Ortto Customer Data Platform (CDP)
Unify customer data, automate marketing, and drive personalized customer journeys.
Executive Summary
Ortto Customer Data Platform (CDP) is an all-in-one marketing platform designed to unify customer data from various sources, creating a single, comprehensive customer view. This unified data empowers businesses to deliver highly personalized marketing experiences and remarkable customer journeys across different touchpoints. The platform integrates customer data, marketing automation, and analytics capabilities to help businesses attract, convert, and retain customers more effectively. It supports a wide range of data inputs, including direct integrations, APIs, and webhooks, ensuring a holistic understanding of customer behavior and preferences. Ortto prioritizes data protection and compliance, adhering to stringent global standards like GDPR, ISO 27001, HIPAA, and SOC 2.
Use Cases
- Creating a single customer view by unifying data from various sources.
- Personalizing marketing campaigns based on specific in-app behaviors and customer data.
- Automating customer journeys for attraction, conversion, and retention.
- Integrating CRM data (e.g., Salesforce) for a comprehensive customer profile.
- Analyzing customer data to identify upsell opportunities and improve customer engagement.
Features
Visibility
- Single Customer View: Unifies customer data from all sources into a single, comprehensive profile.
Intelligence
- Personalized Marketing Automation: Automates customer journeys and delivers personalized content based on real-time data and behavior.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Segment
- AWS S3
- Zapier
- Stripe
- WooCommerce
- Salesforce
Security & Compliance
Certifications: GDPR, ISO 27001, ISO 27701, HIPAA, SOC 2
Encryption: High encryption for protecting and securing customer data.
Pricing
- Starting Price
- Contact sales
- Target Customer
- SMB,Mid-Market,Enterprise
About Ortto
Ortto is a customer data and marketing automation platform for data-driven businesses. The platform combines CDP, marketing automation, and analytics to help companies understand and engage their customers.