XM for Strategy & Research
Design products people love, build iconic brands, and accelerate growth with comprehensive market and product research.
Executive Summary
XM for Strategy & Research by Qualtrics is a comprehensive software solution designed to empower organizations to make data-driven decisions across market research and product experience. It integrates both quantitative and qualitative research methodologies to help businesses understand customer needs, market trends, and product performance. The platform provides tools for strategic market research, user experience research, product research, and brand and communication research. It enables users to test new products and features with target customers, access on-demand audiences, and ultimately design products people love, increase market share, and accelerate growth.
Use Cases
- Strategic Market Research
- Product Experience (PX) Improvement
- User Experience (UX) Research
- Brand and Communication Research
- New Product & Feature Testing
Features
Visibility
- Interactive Dashboards: Visualize research data with customizable dashboards for real-time insights and trend monitoring.
- Data Visualization Tools: Create compelling charts, graphs, and infographics to present complex research findings clearly.
Intelligence
- AI-driven Text Analysis: Automatically analyze open-ended responses to identify themes, sentiment, and key insights.
- Predictive Analytics: Utilize advanced statistical models to forecast market trends and predict product success.
- Segmentation & Targeting: Segment audiences based on demographics, behaviors, and attitudes for targeted research and analysis.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- ArcGIS
Security & Compliance
Certifications: SOC 2 Type 2
Encryption: Data encrypted at rest and in transit.
Pricing
- Model
- Subscription-based, tailored to business size, with credit-based options for audience access.
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Free Trial
- Yes, 30 days
About Qualtrics
Qualtrics is an American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. Founded in 2002, it offers a cloud-based subscription software platform for managing customer, employee, product, and brand experiences. As of March 2023, over 18,750 organizations globally use Qualtrics's platform, which leverages advanced AI to help identify and resolve friction points. In October 2025, Qualtrics acquired healthcare-focused technology company Press Ganey for $6.75 billion.
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