XM for Customer Experience
Software to immediately surface customer friction and guide frontline teams to better serve clients.
Executive Summary
Qualtrics XM for Customer Experience is a comprehensive software solution designed to help organizations understand and improve every digital and physical customer touchpoint. It empowers businesses to immediately surface customer friction, analyze feedback, and guide frontline teams with actionable insights to better serve clients. By transforming raw customer data into intelligent, real-time actions, the platform enables companies to drive better experiences and foster stronger customer relationships. The platform leverages AI to provide deep customer experience intelligence, allowing users to identify trends, predict behaviors, and prioritize initiatives that will have the greatest impact. It supports omnichannel experience management, collecting feedback from various sources like surveys, contact centers, and location-based interactions. This holistic view helps organizations not only react to customer issues but proactively design and deliver exceptional experiences across the entire customer journey.
Use Cases
- Voice of Customer (VoC) Programs
- Omnichannel Experience Management
- Contact Center Analytics
- Location Experience Management
- Customer Journey Mapping & Optimization
Features
Visibility
- Omnichannel Experience Visibility: Gain a unified view of customer interactions and feedback across all digital and physical touchpoints.
Intelligence
- AI-Powered Friction Detection: Automatically identify customer friction points and underlying causes using advanced AI.
- Customer Experience Intelligence: Leverage AI to analyze vast amounts of customer data for actionable insights and trends.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- ArcGIS
Security & Compliance
Certifications: SOC 2 Type 2, GDPR
Pricing
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Free Trial
- Yes
Ratings & Reviews
Gartner: [object Object]/5
About Qualtrics
Qualtrics is an American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. Founded in 2002, it offers a cloud-based subscription software platform for managing customer, employee, product, and brand experiences. As of March 2023, over 18,750 organizations globally use Qualtrics's platform, which leverages advanced AI to help identify and resolve friction points. In October 2025, Qualtrics acquired healthcare-focused technology company Press Ganey for $6.75 billion.
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