Lusha
Accurate B2B contact and company data for sales, marketing, and recruitment.
Executive Summary
Lusha is an AI-powered sales intelligence platform that provides verified B2B contact and company information to sales, marketing, and recruitment teams. It helps users identify target customers, generate leads, and enrich existing data, enabling more efficient outreach and improved sales strategies. Its key differentiation lies in its extensive, frequently updated database, AI-driven recommendations, and compliance with global privacy regulations like GDPR and CCPA.
Use Cases
- Lead Generation and Prospecting
- Data Enrichment for CRM and Marketing Automation
- Recruitment and Talent Acquisition
- Account-Based Marketing (ABM)
- Sales Outreach and Engagement
- Market Research and Segmentation
Features
Visibility
- Prospect Search & Filters: Advanced search capabilities with over 20 criteria, including industry, location, job function, seniority, company size, and technologies used, to build targeted lead lists.
- Customizable Lists: Users can create, organize, and manage custom lists of contacts and companies, which can be exported or used for automated outreach.
- Alerts & Notifications: Receive important notifications when key contacts enter or exit target companies, or when job changes occur, enabling timely outreach.
- Team Usage Analytics: Account-level controls and analytics to monitor team and credit usage, helping optimize sales and marketing efforts.
Intelligence
- AI-Powered Recommendations: Analyzes user behavior and saved searches to deliver daily suggestions for high-potential leads, ensuring a fresh pipeline.
- Intent Data Integration: Integrates with intent data providers like Bombora to identify companies actively researching products or services, indicating buying intent.
- Live Playlists: Transforms static lists into dynamic, auto-updating prospecting lists by automatically adding relevant leads based on defined criteria.
- Job Change Alerts: Tracks and notifies users of job changes within their target accounts or contacts, providing opportune moments for engagement.
- Lead Scoring & Prioritization: Helps prioritize leads through market insights and account-level insights, focusing efforts on the most promising prospects.
Support
- Email Support: Assistance available via email for user queries and issues.
- Phone Support: Direct phone support is available for users.
- Help Center & Academy: Access to a comprehensive help center for quick answers and support, along with an academy offering step-by-step courses and webinars.
- 24/7 Support: Support services are available around the clock.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- API Key, potentially SSO for enterprise
- API Available
- Yes
- MCP Server
- Yes
AI/ML Stack
- NLP
- Machine Learning
Integrations
- Salesforce
- HubSpot
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, ISO 27701, ISO 27018, GDPR, CCPA
Encryption: Industry standard encryption (TLS 1.2+ in transit, AES-256 at rest implied by certifications)
Pricing
- Model
- Credit-based, Tiered subscription
- Starting Price
- Free (40 credits/month), Pro starts at $22.45/user/month (3,000 credits/year), Premium and Scale are custom pricing.
- Target Customer
- Freelancers, SMBs, Mid-Market, and Enterprise
- Contract Type
- Annual (with discount), Monthly available
- Free Trial
- Yes, Free plan with 40 credits/month (credit card required)
About Lusha
Lusha is a B2B data provider that helps sales and marketing teams find verified contact and company information to accelerate prospecting and outreach. They offer a SaaS platform, browser extensions, and APIs for data enrichment and lead generation.