ZoomInfo
The Go-To-Market Intelligence Platform for faster growth and revenue acceleration.
Executive Summary
ZoomInfo is a comprehensive B2B database and intelligence platform that provides sales, marketing, and recruiting teams with detailed company and contact information, intent data, and AI-powered insights. It enables businesses to enhance lead generation, optimize sales prospecting, and streamline marketing outreach by offering precise targeting, personalized engagement, and automated workflows. The platform's differentiation lies in its extensive, verified data, AI-driven recommendations, and robust compliance with global privacy regulations.
Use Cases
- Targeted Lead Generation and Prospecting
- Account-Based Marketing (ABM)
- Sales Territory Planning and Expansion
- Data Enrichment and CRM Hygiene
- Competitive Intelligence
- Talent Acquisition and Recruiting
Features
Visibility
- Advanced Search & Filters: Build comprehensive lists of companies and contacts using hundreds of filters including firmographics, technographics, and intent signals.
- Website Visitor Tracking: Identify anonymous website visitors and uncover their company and contact information to understand buying intent.
- Org Charts & Scoops: Visualize company organizational structures and gain insights into recent company news and leadership changes.
- Technographics: Discover the technology stack used by companies to identify ideal prospects and tailor outreach.
Intelligence
- Intent Data: Monitor companies actively researching solutions relevant to your offerings, indicating buying readiness.
- ZoomInfo Copilot: AI-powered sales engagement providing on-demand account insights, real-time buying signals, and generative AI for personalized outreach.
- Lead Scoring & Prioritization: Leverage AI to score and prioritize leads based on their fit and intent, focusing efforts on the most promising opportunities.
- Conversation Intelligence (Chorus.ai): Analyze sales conversations to identify winning behaviors, improve coaching, and optimize sales processes.
Support
- Knowledge Base & Help Center: Access extensive documentation, guides, and FAQs for self-service support.
- Customer Success Managers (CSM): Dedicated support for strategic guidance, onboarding, and maximizing platform value.
- Online Training & Webinars: Participate in live and on-demand training sessions and webinars to learn best practices and new features.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- SSO, SAML 2.0, MFA, API Key/Private Key
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
- Azure
- GCP
AI/ML Stack
- NLP
- Machine Learning
- Generative AI
Integrations
- Salesforce
- HubSpot
- Outreach
- SalesLoft
- Microsoft Dynamics
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, ISO 27701, GDPR, CCPA
Encryption: Industry-standard encryption (e.g., AES-256 at rest, TLS 1.2+ in transit)
Pricing
- Model
- Tiered subscription, Credit-based
- Starting Price
- Professional $14,995/year (5K credits), Advanced $24,995/year, Elite $39,995/year (20K credits). Lite plan is free.
- Target Customer
- Mid-market to Enterprise, with a strategic focus on 'Upmarket' clients (ACV of $100,000+)
- Contract Type
- Annual, Multi-year (2-year minimum commitment typical)
- Free Trial
- Yes, 14 days (Premium tier), Permanent (Lite tier) (credit card required)
About ZoomInfo
ZoomInfo is a B2B SaaS company that provides a go-to-market intelligence platform combining a proprietary database of companies and contacts with tools for sales, marketing, and recruiting teams to find and engage prospects. The platform offers data-as-a-service, intent signals, and analytics to drive customer acquisition and revenue growth.