Company Surge®
Identify businesses actively researching your products and services to prioritize sales and marketing efforts.
Executive Summary
Bombora's Company Surge® provides B2B intent data, revealing which businesses are actively researching specific topics, products, or services relevant to a vendor's offerings. This intelligence is derived from Bombora's Data Co-op, which aggregates content consumption data across a vast network of B2B websites. By identifying spikes in research activity, Company Surge® enables sales and marketing teams to pinpoint accounts with increased interest, allowing for more timely and relevant engagement. The platform helps organizations prioritize their sales and marketing efforts by focusing on accounts that are most likely to convert. It integrates seamlessly with existing sales and marketing platforms, offering a unified view of first- and third-party data. This allows for the creation of highly personalized campaigns, improved lead qualification, and more efficient resource allocation, ultimately driving revenue growth and optimizing ABM strategies.
Use Cases
- Prioritize sales outreach to accounts showing active interest.
- Optimize Account-Based Marketing (ABM) strategies by targeting engaged accounts.
- Inform content creation and distribution based on trending topics.
- Personalize marketing campaigns with relevant intent signals.
- Enhance lead qualification and improve conversion rates.
Features
Visibility
- Account Surge Alerts: Receive notifications when target accounts show a significant increase in research activity for relevant topics.
- Topic Trend Monitoring: Monitor trending topics and identify emerging interests within your target market segments.
- Unified Data View: Combine Bombora's intent data with your first-party data for a comprehensive view of account engagement.
Intelligence
- Proprietary Intent Scoring: Leverage Bombora's unique methodology to score and prioritize accounts based on the strength and relevance of their intent signals.
- Competitive Intelligence: Understand which businesses are researching products or services offered by you and your competitors.
- Audience Segmentation: Segment your audience based on specific intent topics to tailor messaging and campaigns more effectively.
Technical Specifications
- Architecture
- Cloud-native platform with a robust API for seamless integration into existing sales and marketing workflows and databases.
- Deployment
- SaaS
- Authentication
- OAuth/OIDC
- API Available
- Yes
Integrations
- Cognism
- RollWorks
- Marketo
- Snowflake
Pricing
- Model
- Subscription-based, often tiered or custom pricing based on data volume and integrations.
- Starting Price
- Contact sales
- Target Customer
- SMB,Mid-Market,Enterprise
- Free Trial
- No
Ratings & Reviews
G2: 4.5/5/5
About Bombora
Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Co-op of leading publishers, brand websites, and premium data providers. It provides leading Intent, Identity, B2B Audience, and Campaign Measurement solutions to help sales and marketing teams accelerate go-to-market strategies.
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