Clay
Go to market with unique data—and the ability to act on it.
Executive Summary
Clay is an AI-powered sales intelligence and automation platform designed for Go-To-Market (GTM) teams, including sales, marketing, and operations. It enables users to enrich data from over 100 providers, automate personalized outreach, and build dynamic audiences. The platform's key value lies in replacing manual research and multiple point solutions with a unified workflow, driving more efficient and effective outbound strategies. Clay differentiates itself by offering extensive data enrichment capabilities combined with advanced AI research agents and flexible automation.
Use Cases
- Building targeted lead lists from various prospecting sources and CSVs.
- Enriching contact and company data with firmographics, technographics, and contact information.
- Automating personalized outreach campaigns using AI-drafted messages.
- CRM enrichment and data cleaning to maintain accurate and up-to-date records.
- Inbound lead scoring and automated outreach based on lead behavior and signals.
- Experimenting with trigger-driven workflows and third-party enrichment data for rapid iteration.
Features
Visibility
- Credit Usage Tracking: Monitor and analyze credit consumption across your workspace to manage costs and optimize data usage.
- Performance Tracking: Track the effectiveness of GTM workflows and outreach campaigns with integrated reporting and analytics.
- Dynamic Audience Building: Combine signals, enrichment data, and CRM information to create highly targeted buyer segments.
Intelligence
- AI Research Agents (Claygent): Utilize AI to conduct in-depth research on companies and individuals, including web scraping and summarizing information from various sources.
- Multi-Provider Data Enrichment: Access and combine data from over 100 premium data sources for superior data quality and coverage.
- Signals Tracking: Monitor critical events like job changes, news mentions, social activity, and technology usage to identify high-intent prospects.
- AI Message Drafting: Generate personalized and relevant outreach messages based on enriched data and AI analysis.
Support
- Dedicated Slack Support: Access live support and a community of growth experts through a dedicated Slack channel.
- Clay University & GTM Blog: Comprehensive learning resources, tutorials, and guides to help users master the platform and GTM strategies.
- Email Support: Direct email support for customer inquiries and technical assistance.
- Dedicated CSM: Enterprise plans may include dedicated Customer Success Managers for tailored support and guidance.
Technical Specifications
- Architecture
- Cloud-native SaaS, Workflow Automation Platform
- Deployment
- Cloud/SaaS
- Authentication
- Strong Authentication Controls, Unique Account Authentication
- API Available
- Yes
- MCP Server
- No
AI/ML Stack
- NLP
- Machine Learning
- LLM
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA
Encryption: AES-256 at rest, TLS 1.3 in transit
Pricing
- Model
- Credit-based, Tiered Subscription
- Starting Price
- Free plan available; Starter: $149/month; Explorer: $349/month; Pro: $800/month; Enterprise: Custom.
- Target Customer
- SMB to Enterprise
- Contract Type
- Monthly, Yearly (with discounts), Custom for Enterprise
- Free Trial
- Yes, 14 days (credit card required)
Ratings & Reviews
G2: 4.9/5
About Clay
Clay is an AI-driven SaaS company that provides a sales intelligence and automation platform. It equips growth and sales teams with customer data, automated workflows, and data enrichment capabilities to streamline lead generation and optimize personalized outreach.