Salesforce Data Cloud
Unifies customer data from any source to create real-time, actionable customer profiles with AI.
Executive Summary
Salesforce Data Cloud, also referred to as Data 360 and a core component of the Einstein 1 Platform, unifies customer data from diverse sources including Salesforce applications, data lakes, data warehouses, and other business systems. This platform is designed to break down data silos, providing organizations with a comprehensive, real-time, and actionable view of each customer. By centralizing data, businesses can gain a deeper understanding of customer behavior, preferences, and needs. Leveraging Salesforce Einstein AI, Data Cloud transforms raw, disparate data into intelligent customer profiles. It empowers organizations to build smarter, more personalized customer experiences through AI-driven insights, predictions, and automation of interactions. All AI capabilities are built on the Einstein Trust Layer, ensuring enterprise-grade security, privacy, and ethical use of AI without compromising data integrity or introducing unnecessary risks.
Use Cases
- Break down data silos and unify customer data from all sources.
- Create real-time, actionable customer profiles for a 360-degree view.
- Leverage AI to build smarter, more personalized customer experiences.
- Integrate intelligent capabilities into various applications, including mobile and clienteling.
- Personalize marketing, sales, and service interactions with AI-driven recommendations.
Features
Intelligence
- Real-time Customer Profiles: Unifies data from any source to create a single, real-time view of each customer.
- AI-powered Insights: Leverages Einstein AI to understand customer behavior, predict needs, and automate personalized interactions.
- Data Silo Breakdown: Helps businesses break down data silos to gain a deeper understanding of their customers.
Technical Specifications
- Architecture
- Zero-Copy, real-time data engine integrated into the Salesforce platform
- Deployment
- SaaS
- Authentication
- OAuth
- API Available
- Yes
Infrastructure
- Salesforce
- Snowflake
- Databricks
- Amazon S3
- Google Cloud Storage
AI/ML Stack
- Einstein AI
- LLM (Large Language Models)
- Agentforce
Integrations
- Tableau Catalog
- Audience Builder
- Contact Builder
Security & Compliance
Certifications: SOC 2
Encryption: Enterprise-grade encryption and security controls as part of the Einstein Trust Layer
Pricing
- Model
- Consumption-based
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Contract Type
- Flexible subscription
- Free Trial
- Yes
Ratings & Reviews
Gartner: [object Object]/5
About Salesforce
Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.
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