Catalyst
Unify GTM teams to drive recurring revenue growth by identifying expansion and upsell opportunities.
Executive Summary
Catalyst, now part of Totango, is a dedicated customer growth platform designed for revenue teams. It unifies Go-To-Market (GTM) organizations to streamline growth operations, enabling seamless expansion and driving recurring impact and value. The platform empowers teams to proactively identify and capitalize on expansion and upsell opportunities within their customer base. By providing comprehensive insights and tools, Catalyst helps businesses optimize their customer success and retention strategies, directly contributing to sustainable revenue growth.
Use Cases
- Identify and capitalize on expansion opportunities
- Drive upsell opportunities within existing accounts
- Unify Go-To-Market (GTM) teams for coordinated growth efforts
- Streamline growth operations and customer success workflows
- Drive recurring revenue growth through customer lifecycle management
Features
Visibility
- Unified GTM View: Provide a consolidated view for Go-To-Market teams to track customer health, engagement, and growth metrics.
- Expansion Opportunity Visibility: Highlight potential expansion and upsell opportunities within the customer base to drive recurring revenue.
Intelligence
- Growth Opportunity Identification: Leverage data to proactively identify and surface expansion and upsell opportunities within existing customer accounts.
- Revenue Impact Analysis: Analyze customer data to understand its impact on recurring revenue and overall business growth.
Technical Specifications
- Deployment
- SaaS
- Authentication
- SSO/SAML, SCIM
- API Available
- Yes
Integrations
- Power BI
- Google Mail
- Outlook Calendar
- Chorus.ai
- Gong
Security & Compliance
Certifications: SOC 2, ISO 27001, GDPR
Pricing
- Model
- Subscription-based with packages and add-ons
- Starting Price
- Contact sales
- Target Customer
- Enterprise
- Contract Type
- Annual
- Free Trial
- No
About Totango
Totango, founded in 2010, is a customer success software company that merged with Catalyst Software in February 2024 to form a customer revenue optimization powerhouse. The company offers a Customer Growth platform, including its AI-powered Customer Intelligence Engine, Unison, and Catalyst, a dedicated tool for revenue teams, to help businesses retain and grow their customer base. Totango specializes in customer-led growth by integrating customer data to monitor health changes, foster proactive engagement, and drive predictable revenue.