Ebsta
Revenue Intelligence for Predictable Growth and Top Sales Performance.
Executive Summary
Ebsta is a Salesforce-native revenue intelligence platform that empowers B2B sales teams to drive predictable growth. It provides deal scoring, relationship scoring, and pipeline insights by analyzing activity, engagement, and CRM data. Used by sales leaders, managers, and representatives, it helps improve forecast accuracy, accelerate pipeline velocity, and enhance customer relationships through automated data capture and AI-driven recommendations. Ebsta was acquired by Fullcast in August 2025, further strengthening its go-to-market execution capabilities.
Use Cases
- Improving sales forecast accuracy to within 10% of the number.
- Identifying and mitigating deal risks in the sales pipeline.
- Automating CRM data entry for emails, calls, and meetings.
- Coaching sales reps based on conversation intelligence and performance metrics.
- Building stronger customer relationships through engagement scoring and mapping.
- Accelerating pipeline velocity and improving win rates.
Features
Visibility
- Pipeline Insights: Provides a comprehensive view of the sales pipeline, highlighting at-risk deals, opportunities likely to close, and overall pipeline progression.
- Relationship Score & Mapping: Analyzes engagement data to score the strength of relationships with customers and prospects, and maps relationships across accounts.
- Sales KPI & Activity Tracking: Monitors key sales performance indicators like win rates, sales cycles, and average deal value, alongside detailed tracking of emails, calls, and meetings.
- Conversation Intelligence: Captures and analyzes call recordings, providing customizable call summaries, key moment highlights, and topic tracking for coaching and performance review.
Intelligence
- AI-Powered Forecast Accuracy: Uses historical performance analysis, engagement trends, and KPI tracking to build data-driven forecasts and improve accuracy.
- Automated CRM Data Capture: Automatically syncs emails, calendar events, and contact information to CRM, reducing manual data entry and ensuring data hygiene.
- Deal Risk Identification: Surfaces deal risks by analyzing activity, engagement, and CRM data, providing leading indicators for individual opportunities.
- Generative AI for Sales: Leverages generative AI to create follow-ups, investigate calls, and provide actionable recommendations to sales teams.
Support
- Knowledge Base & Documentation: Offers extensive online resources, articles, and guides for self-service support and product understanding.
- Email & Phone Support: Provides direct support channels via email and phone for addressing user queries and technical issues.
- Live Online Training & Webinars: Offers live online training sessions and webinars to help users get started and maximize their use of the platform.
- Dedicated Account Manager: Provides personalized support and guidance for strategic account management and platform optimization.
Technical Specifications
- Architecture
- Cloud-native SaaS, Salesforce Managed Package
- Deployment
- Cloud/SaaS
- Authentication
- SSO, Salesforce/HubSpot login
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
AI/ML Stack
- NLP
- Machine Learning
- LLM
Integrations
- Salesforce
- Gmail
- Outlook
- Microsoft 365
Security & Compliance
Certifications: ISO 27001, GDPR, SOC 2 Type II
Encryption: AES-256 at rest, TLS in transit
Pricing
- Model
- Per user/month, Subscription
- Starting Price
- Starting from $50/user/month for Conversation Intelligence; $19/user/month for Ebsta for Salesforce (basic features).
- Target Customer
- Small-Business, Mid-Market, Enterprise
- Contract Type
- Monthly Subscription
- Free Trial
- Yes, 14 days (for Conversation, Relationship, Revenue Intelligence plans); 30 days (for Ebsta for Salesforce) (credit card required)
About Ebsta
Ebsta is a revenue intelligence platform built directly inside Salesforce, combining data enrichment, guided selling, and Revenue Insights to help sales teams drive retention and expansion. Now part of Fullcast.