Data Cloud
Unify customer profiles and enable real-time segmentation from any source.
Executive Summary
Salesforce Data Cloud (formerly Data 360) is a powerful data engine designed to unify customer profiles from disparate sources. It aggregates customer data, creating a comprehensive, single view of the customer across all touchpoints. This unified profile enables businesses to perform real-time segmentation, allowing for highly personalized customer experiences and targeted engagement. The platform supports data ingestion from any source, breaking down data silos to provide a holistic understanding of customer behavior and preferences. As a core component of Salesforce's #1 AI CRM strategy, Data Cloud leverages artificial intelligence to generate enhanced insights, power predictive analytics, and drive personalized recommendations for sales, service, and marketing teams. Its pricing model is primarily consumption-based, meaning costs depend on usage of services like data ingestion, identity resolution, and storage. Salesforce offers a flexible credit model and premium add-ons to extend functionality, ensuring scalability and adaptability to diverse business needs.
Use Cases
- Creating a unified customer profile for personalized marketing campaigns.
- Enabling real-time segmentation for targeted customer engagement and journey orchestration.
- Powering AI-driven insights for sales and service teams to enhance customer interactions.
- Analyzing customer behavior across multiple channels to identify trends and opportunities.
- Improving data quality and consistency across the organization for better decision-making.
Features
Visibility
- Unified Customer Profiles: Provides a single, comprehensive view of each customer by consolidating data from all sources into a golden record.
- Real-time Segmentation: Enables dynamic customer segmentation based on live data, allowing for immediate action and highly targeted engagement.
Intelligence
- AI-Powered Insights: Leverages artificial intelligence to uncover deeper customer understanding, predict behaviors, and drive smarter business decisions.
- Personalization Engine: Drives personalized experiences across marketing, sales, and service touchpoints based on individual customer data and preferences.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Salesforce CRM
- MuleSoft
Security & Compliance
Certifications: SOC 2, ISO 27001, GDPR
Encryption: Secures data at rest and in transit using industry-standard encryption protocols to protect customer information and maintain privacy.
Pricing
- Model
- Consumption-based, with a single flexible credit model and flat rate per terabyte for storage.
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Contract Type
- Annual
- Free Trial
- No
About salesforce
Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.