Agentforce

An agentic AI platform to build, deploy, and monitor AI agents for customer service, sales, and marketing.

by Salesforce · Help Desk & Ticketing

Agentforce screenshot

Executive Summary

Agentforce is an advanced agentic AI platform from Salesforce designed to empower businesses with autonomous AI agents. Succeeding Salesforce Einstein, it provides tools to build, customize, test, deploy, and monitor AI-powered agents across various business functions. The platform focuses on enhancing customer service assistance, developing sophisticated marketing campaigns, and providing intelligent coaching for salespersons. It aims to support employees and customers 24/7 by automating tasks, providing insights, and driving efficiency through intelligent automation. Agentforce offers flexible pricing models, including credit-based and user-based subscriptions, catering to a wide range of businesses from small businesses to large enterprises, and integrates deeply with the broader Salesforce ecosystem.

Use Cases

  • Customer service assistance and automation
  • Developing and executing marketing campaigns
  • Coaching and supporting salespersons
  • 24/7 employee and customer support
  • Optimizing field service management

Features

Visibility

  • Agent Performance Dashboard: Provides a comprehensive view of AI agent activity, performance metrics, and operational status.

Intelligence

  • Autonomous AI Agents: Build, customize, and deploy AI agents capable of understanding context, making decisions, and executing tasks across various business functions.
  • AI-Driven Recommendations: Agents provide intelligent suggestions and automate actions to improve customer service, sales, and marketing outcomes.

Technical Specifications

Architecture
Cloud-native, multi-tenant architecture built on the Salesforce Platform, leveraging microservices and an extensive API layer for scalability and integration.
Deployment
SaaS
Authentication
SSO/SAML, OAuth/OIDC, MFA
API Available
Yes

Infrastructure

  • Salesforce Cloud Infrastructure (proprietary data centers and public cloud providers)

AI/ML Stack

  • Generative AI
  • Machine Learning
  • Natural Language Processing
  • Agentic AI Frameworks

Integrations

  • MuleSoft
  • Salesforce Service Cloud
  • Salesforce Sales Cloud
  • Salesforce Marketing Cloud
  • Other Salesforce Clouds

Security & Compliance

Certifications: SOC 2, ISO 27001, GDPR Compliance

Encryption: Data encrypted at rest and in transit using industry-standard protocols (e.g., AES-256, TLS 1.2+).

Pricing

Model
Credit-based and per-user/per-month subscriptions
Starting Price
Credit-based pricing starting at $500 USD per 100,000 credits, with user-based editions starting from $125 USD/user/month.
Target Customer
SMB,Mid-Market,Enterprise
Contract Type
Annual

About Salesforce

Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.

Founded: 1999 · Headquarters: San Francisco, United States · Employees: 10,001+ · Public

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