Agentforce
An agentic AI platform to build, deploy, and monitor AI agents for customer service, sales, and marketing.

Executive Summary
Agentforce is an advanced agentic AI platform from Salesforce designed to empower businesses with autonomous AI agents. Succeeding Salesforce Einstein, it provides tools to build, customize, test, deploy, and monitor AI-powered agents across various business functions. The platform focuses on enhancing customer service assistance, developing sophisticated marketing campaigns, and providing intelligent coaching for salespersons. It aims to support employees and customers 24/7 by automating tasks, providing insights, and driving efficiency through intelligent automation. Agentforce offers flexible pricing models, including credit-based and user-based subscriptions, catering to a wide range of businesses from small businesses to large enterprises, and integrates deeply with the broader Salesforce ecosystem.
Use Cases
- Customer service assistance and automation
- Developing and executing marketing campaigns
- Coaching and supporting salespersons
- 24/7 employee and customer support
- Optimizing field service management
Features
Visibility
- Agent Performance Dashboard: Provides a comprehensive view of AI agent activity, performance metrics, and operational status.
Intelligence
- Autonomous AI Agents: Build, customize, and deploy AI agents capable of understanding context, making decisions, and executing tasks across various business functions.
- AI-Driven Recommendations: Agents provide intelligent suggestions and automate actions to improve customer service, sales, and marketing outcomes.
Technical Specifications
- Architecture
- Cloud-native, multi-tenant architecture built on the Salesforce Platform, leveraging microservices and an extensive API layer for scalability and integration.
- Deployment
- SaaS
- Authentication
- SSO/SAML, OAuth/OIDC, MFA
- API Available
- Yes
Infrastructure
- Salesforce Cloud Infrastructure (proprietary data centers and public cloud providers)
AI/ML Stack
- Generative AI
- Machine Learning
- Natural Language Processing
- Agentic AI Frameworks
Integrations
- MuleSoft
- Salesforce Service Cloud
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Other Salesforce Clouds
Security & Compliance
Certifications: SOC 2, ISO 27001, GDPR Compliance
Encryption: Data encrypted at rest and in transit using industry-standard protocols (e.g., AES-256, TLS 1.2+).
Pricing
- Model
- Credit-based and per-user/per-month subscriptions
- Starting Price
- Credit-based pricing starting at $500 USD per 100,000 credits, with user-based editions starting from $125 USD/user/month.
- Target Customer
- SMB,Mid-Market,Enterprise
- Contract Type
- Annual
About Salesforce
Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.
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