Typeform
Create forms, surveys, and quizzes that people actually enjoy answering.
Executive Summary
Typeform is a conversational form and survey platform designed to boost completion rates through engaging, one-question-at-a-time user experiences. It is primarily used by marketing, sales, HR, and product teams to collect zero-party data, generate leads, gather customer feedback, and conduct research. The platform differentiates itself with its intuitive, AI-powered form creation tools and advanced analytics, transforming data collection into an interactive and insightful process.
Use Cases
- Customer Feedback & Satisfaction Surveys (NPS, CSAT)
- Lead Generation & Qualification
- Market Research & Data Collection
- Event Registration & Management
- Quizzes & Assessments
- Product Recommendation & Personalization
Features
Visibility
- Real-time Results Dashboard: Monitor form performance and response data instantly with visual dashboards and key metrics.
- Smart Insights: AI-powered analysis of responses, highlighting trends, sentiment, and key takeaways from both structured and unstructured data.
- Custom Reports: Generate tailored reports based on specific data points and question types for in-depth analysis.
- Integration with Analytics Tools: Seamlessly connect with external analytics platforms for advanced data processing and visualization.
Intelligence
- Logic Jumps & Conditional Questions: Create dynamic, personalized question paths based on previous answers, enhancing user engagement and data relevance.
- AI Form Builder: Generate form questions and structures instantly from a simple prompt, accelerating the creation process.
- AI Content Optimizer: Improve the clarity and effectiveness of questions to elicit more precise and valuable responses.
- FAQ with AI & Clarify with AI: AI-driven features to assist in generating FAQs and clarifying responses within the platform.
- AI Form Translation: Automatically translate forms into over 25 languages to reach a global audience.
Support
- Comprehensive Help Center: Extensive online knowledge base with articles, tutorials, and FAQs for self-service support.
- Email Support: Direct assistance from the support team via email for technical issues and inquiries.
- Community Forum: An active online community for users to share tips, ask questions, and get peer support.
- Dedicated Customer Success Manager (Enterprise): Personalized support and guidance for Enterprise and Growth Custom customers.
Technical Specifications
- Architecture
- Cloud-native SaaS, Microservices on Kubernetes
- Deployment
- Cloud/SaaS
- Authentication
- SSO, SAML 2.0, OIDC, MFA, Google/Microsoft sign-in
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
AI/ML Stack
- NLP
- Machine Learning
- LLM
Integrations
- Slack
- HubSpot
- Salesforce
- Zapier
- Google Sheets
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, PCI DSS, GDPR, HIPAA, CCPA, CSA STAR Level 1
Encryption: AES-256 at rest, TLS 1.2 in transit
Pricing
- Model
- Tiered subscription (per user/month), Custom enterprise
- Starting Price
- Starting from $25/user/month (per existing summary), with higher tiers up to $83/user/month and custom enterprise pricing.
- Target Customer
- SMB to Enterprise
- Contract Type
- Annual, Monthly available, Multi-year discounts
- Free Trial
- Yes, Free plan available, specific trial duration for paid features not explicitly stated but implied by 'Try Typeform AI' and 'Get started free. No trial. Generous free plan.' for similar products. (credit card required)
About Typeform
Typeform is a Barcelona-based SaaS company founded in 2012 by Robert Muñoz and David Okuniev. It specializes in creating interactive and engaging online forms, surveys, and quizzes that enhance user experience and data collection efficiency. The company operates with a remote-first culture, serves over 150,000 businesses, and reported over $70 million in annual recurring revenue in 2021.