Act! Marketing Automation
Integrated marketing automation for campaigns, lead nurturing, and CRM workflow.
Executive Summary
Act! Marketing Automation provides a comprehensive suite of tools designed to streamline and enhance marketing efforts directly within the Act! CRM platform. It offers a complete solution for managing email campaigns, creating landing pages, and implementing lead nurturing programs. Key features include a template editor, workflow designer, and advanced lead scoring capabilities, all integrated to optimize communication with prospects and customers. This integration helps businesses maximize engagement, automate marketing processes, and ultimately drive business growth by aligning marketing activities with CRM data.
Use Cases
- Automating email marketing campaigns and drip sequences.
- Creating and managing landing pages for lead generation.
- Nurturing leads through automated workflows and personalized communication.
- Scoring leads to prioritize sales efforts.
- Integrating marketing activities directly with CRM data for a unified view.
Features
Visibility
- Campaign Management: Manage and execute multi-channel marketing campaigns from a single platform.
- Template Editor: Design professional email templates and landing pages with an intuitive editor.
- Workflow Designer: Visually create automated marketing workflows for lead nurturing and follow-up.
- Real-time Results: Monitor campaign performance and lead engagement with real-time analytics.
Intelligence
- Lead Scoring: Automatically score leads based on engagement and demographic data to prioritize follow-up.
- Audience Segmentation: Segment your audience for highly targeted and personalized marketing messages.
Technical Specifications
- Architecture
- JSON-based REST APIs
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Outlook
- Slack
- QuickBooks Online
Security & Compliance
Certifications: SOC 2
Pricing
- Model
- Subscription
- Starting Price
- $199/mo/account
- Target Customer
- SMB
- Contract Type
- Monthly
- Free Trial
- Yes, 14 days
About Act!
Act! is a customer relationship management (CRM) product focused on small and mid-sized businesses, providing contact management, sales automation, and marketing tools. It offers cloud and on-premises deployment options to help teams manage leads, track customer interactions, and automate marketing campaigns.