AdRoll
Drive more revenue with the connected advertising platform for savvy marketers.
Executive Summary
AdRoll is an AI-powered, multi-channel advertising platform designed for brands and agencies, particularly strong in e-commerce. It helps businesses find and convert ideal audiences across various channels, offering solutions for retargeting, prospecting, and comprehensive cross-channel attribution. The platform leverages advanced machine learning to optimize campaign performance and provides real-time data and analytics for informed decision-making and maximizing ROI.
Use Cases
- Retargeting website visitors who did not complete a purchase or desired action.
- Prospecting for new customers by identifying lookalike audiences and targeting based on demographics/interests.
- Building brand awareness and driving first-time visits to a website.
- Driving e-commerce sales through personalized dynamic product ads.
- Executing full-funnel, cross-channel advertising campaigns across web, social, and CTV.
- Generating leads by targeting specific audiences with relevant messaging.
Features
Visibility
- Cross-Channel Performance Dashboard: Provides a unified view of campaign performance across all advertising channels, including display, social, and CTV.
- Real-time Analytics & Metrics: Offers real-time data on impressions, clicks, conversions, and ROI to help optimize campaigns and make informed decisions.
- Custom Reporting: Allows users to generate tailored reports based on specific campaign goals, audience segments, and performance metrics.
- Attribution Modeling: Measures the impact of different marketing touchpoints across the customer journey to understand true ROI.
Intelligence
- AI-Powered Bidding (BidIQ): Leverages machine learning to automatically optimize bids for ad placements, maximizing performance and value.
- AI-Powered Audience Segmentation: Segments audiences using over 300 intent signals and first/third-party data to create highly targeted groups.
- Dynamic Ads: Automatically generates personalized ad creatives based on user browsing history and product interests, leading to higher engagement.
- Lookalike Targeting: Identifies new potential customers who share similar characteristics and behaviors with existing high-value audiences.
- AI Assistant for Optimization: An in-platform AI assistant provides proactive recommendations and guidance for campaign setup and optimization.
Support
- Award-Winning Customer Support: Provides comprehensive support to assist users with platform usage, campaign management, and technical issues.
- Help Center & Tutorials: Offers extensive documentation, guides, and video tutorials for self-service learning and troubleshooting.
- Dedicated Customer Success Manager: Available for managed plans, providing ongoing strategic and creative support.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- SSO, MFA, OAuth 2.0, Personal Access Tokens
- API Available
- Yes
- MCP Server
- Yes
AI/ML Stack
- Machine Learning
Integrations
- Shopify
- BigCommerce
- Klaviyo
- Meta
- TikTok
Security & Compliance
Certifications: GDPR
Encryption: Industry standard encryption for data at rest and in transit
Pricing
- Model
- Media spend-based (CPM/CPC), Tiered subscription for managed services
- Starting Price
- CPM model ($1-$2.50); Contact sales for specific plans and managed services.
- Target Customer
- SMB to Enterprise
- Contract Type
- Flexible packages, pay-as-you-go, multi-year discounts available for managed services
- Free Trial
- No (credit card required)
About AdRoll
AdRoll is a marketing and advertising platform that helps brands grow revenue and save time on one streamlined platform. It enables businesses to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. AdRoll is a division of NextRoll, Inc., headquartered in San Francisco, CA, with offices in New York, Dublin, Sydney, London, Tokyo, Chicago, and Salt Lake City.