Acquisio API
Programmatic access and integration for Acquisio's ad management platform, enabling automated campaign control.
Executive Summary
The Acquisio API provides programmatic access to the Acquisio platform, an AI-powered PPC management tool. It enables users to integrate Acquisio's functionalities directly into their own systems, facilitating the provisioning and management of ad accounts, launching campaigns, optimizing bids, and generating reports across various ad platforms like Google Ads, Bing Ads, Facebook, and Instagram. Designed for easier campaign management at scale, particularly for marketing agencies, the API automates tasks and helps reconcile media costs. It offers specialized APIs for provisioning, optimization, launching, and reporting, allowing comprehensive control over ad campaigns and seamless data integration with other business systems such as CRMs and billing.
Use Cases
- Automating the provisioning and management of ad accounts across multiple platforms.
- Integrating ad campaign data with internal billing and CRM systems for cost reconciliation and revenue tracking.
- Programmatically launching and optimizing ad campaigns at scale using Acquisio's AI-powered tools.
- Generating custom, cross-publisher reports on ad performance for detailed analytics.
- Connecting call tracking and other offline data sources to Acquisio for comprehensive performance insights.
Features
Visibility
- Cross-Publisher Workbench: Centralized interface for reviewing and updating campaign progress and structure across Google Ads, Bing Ads, Facebook, and Instagram.
- Customizable Reporting Views: Ability to customize columns, date ranges, and other parameters for detailed performance analysis.
Intelligence
- AI-Powered Bid & Budget Management: Automated optimization of bids and budgets across search and display campaigns using Acquisio Turing™ machine learning.
- Cross-Publisher Performance Analytics: Comprehensive reporting and analytics across various ad platforms for unified performance insights.
Technical Specifications
- Architecture
- RESTful API connecting to Acquisio's core ad management platform, which integrates with various ad publishers.
- Deployment
- SaaS
- API Available
- Yes
AI/ML Stack
- Machine Learning
Integrations
- Google Ads
- Bing Ads
- Google Analytics
- CRM Systems
- Call Tracking Systems
Pricing
- Model
- Custom pricing based on usage/needs
- Starting Price
- Contact sales
- Target Customer
- Marketing Agencies,Mid-Market,Enterprise
About Acquisio
Acquisio is a cloud-based digital advertisement and campaign management platform. It provides software and AI tools to help marketing agencies and SMBs manage, track, and optimize cross-channel PPC campaigns on platforms like Google Ads.