Acoustic Campaign
Cross-channel marketing automation powered by real-time data and behavior signals
Executive Summary
Acoustic Campaign is an enterprise marketing automation platform used by marketing and CRM teams to design, personalize, and automate customer communications—most notably email, plus mobile push and SMS where licensed. It combines audience management (databases, segmentation, queries), content creation (templates and dynamic content), automation/programs, and performance reporting to run lifecycle campaigns at scale. The platform differentiates with mature enterprise email operations, strong data/behavior-driven targeting (including Universal Behaviors via Acoustic Exchange), and extensive API capabilities for integrating CRM, commerce, and analytics ecosystems.
Use Cases
- Lifecycle email automation (onboarding, post-purchase, win-back) using programs and behavior triggers
- Personalized promotional email campaigns using dynamic content and segmentation queries
- Cart abandonment and cart purchase retargeting using Exchange-fed Universal Behaviors
- Mobile engagement via push and SMS sends through Campaign REST APIs (where licensed/provisioned)
- CRM-driven sends from systems like Salesforce/CRM using Campaign APIs to select templates and send to CRM-synced audiences
- Regional deployment for data residency requirements (US/EU/APAC/Canada/Australia pods) for regulated marketing operations
Features
Visibility
- Mobile message reporting (including InApp): Mobile reporting includes metrics for InApp messages (sends, opens, URL clicks) and filtering by campaign/mailing identifiers.
- Campaign and program performance analytics: Measure engagement and outcomes across lifecycle programs and recurring communications to support ROI discussions and continuous optimization.
- Operational email performance monitoring: Track key email engagement KPIs (opens/clicks and related deliverability/engagement indicators) to manage send performance at scale.
- Behavior-enabled measurement via Universal Behaviors: When integrated with Acoustic Exchange, event-based behaviors can be assimilated into Campaign for reporting and behavior-based segmentation.
Intelligence
- Dynamic content personalization: Create email content blocks that change based on query membership and behaviors to personalize at scale.
- Real-time content (time-of-open rendering): Render the most relevant content when a contact opens an email by integrating real-time content providers in organization settings.
- Behavior-triggered automation: Use integrated behavioral events (e.g., cart abandonment/purchase via Exchange) to trigger communications and lifecycle flows.
- A/B testing for optimization: Run controlled tests and apply insights to improve engagement, personalization, and speed-to-market for communications.
Support
- Acoustic Help Center documentation: Extensive product documentation across Campaign setup, integrations, reporting, security/data centers, and troubleshooting.
- Developer documentation and REST API reference: Public developer portal provides REST API overview and Swagger-based endpoint documentation by pod.
- Acoustic Academy training: Vendor training resources to onboard and upskill marketing and technical teams.
Technical Specifications
- Architecture
- Multi-tenant SaaS with region-specific pods; some deployments may be colocated or cloud-hosted depending on instance
- Deployment
- Cloud/SaaS
- Authentication
- Federated SSO (SAML 2.0, OpenID Connect) via Acoustic ID; OAuth 2.0 for APIs; MFA supported via IdP controls
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
AI/ML Stack
- Machine Learning
- Rules-based automation
Integrations
- Salesforce
- Microsoft Dynamics
- Adobe Analytics
- Google Analytics
Security & Compliance
Certifications: GDPR
Encryption: Encrypted at rest for structured contact data (disk/database encryption depending on geography); TLS for data in transit (standard HTTPS/TLS)
Pricing
- Model
- Custom enterprise subscription (modules/channels and volume-based)
- Starting Price
- Contact sales
- Target Customer
- Mid-market to Enterprise
- Contract Type
- Annual (enterprise terms; multi-year typically available)
- Free Trial
- No (credit card required)
About Acoustic Campaign
Acoustic is a global marketing cloud provider offering SaaS solutions for email marketing, campaign orchestration, analytics, and customer experience management. The company helps brands execute data-driven marketing and personalization across channels.