Treasure Data

The Intelligent Customer Data Platform built for enterprise scale and powered by AI.

by Treasure Data · Marketing Automation

Executive Summary

Treasure Data is an enterprise Customer Data Platform (CDP) designed to unify and manage vast volumes of customer data from diverse sources. It serves Fortune 500 and Global 2000 companies, enabling them to deliver hyper-personalized customer experiences at scale. The platform differentiates itself through its AI-first architecture, Diamond Record unified profiles, and AI Agent Foundry for real-time personalization and orchestrated marketing workflows.

Use Cases

  • Delivering hyper-personalized customer experiences at scale.
  • Unifying customer data across silos for a single source of truth.
  • Building and activating custom audience segments for targeted campaigns.
  • Orchestrating real-time customer journeys across multiple channels.
  • Optimizing marketing spend and driving customer lifetime value.
  • Improving customer acquisition and retention strategies.

Features

Visibility

  • Diamond Record Unified Profiles: Creates a single, comprehensive source of truth by unifying first, second, and third-party data, infused into ID graphs for complete customer views.
  • Audience Segmentation Studio: Enables marketers to build and create custom audience cohorts through a no-code interface, leveraging unified data models.
  • Experimentation and Analytics: Provides tools to measure performance across audiences and campaigns, offering insights into customer behavior and campaign effectiveness.
  • SQL-based Query Engines: Offers multiple query engines, including batch and interactive SQL, for flexible and iterative analysis of massive volumes of event-oriented data.

Intelligence

  • AI Agent Foundry: A platform for creating and managing secure, governed AI agents that leverage high-quality customer data for real-time personalization and automated CDP processes.
  • Marketing Super Agent: An AI orchestration system that helps marketing teams plan, create, and execute the full lifecycle of marketing, handling identity-informed audience intelligence, strategy, creative, activation, and real-time optimization.
  • AI Decisioning: Turns every customer interaction into a timely, relevant, and revenue-driving moment through intelligent decisioning mechanisms.
  • Predictive Model Development: Automates predictive model development with embedded algorithms that determine the best attributes and behaviors for recommendations, categorization, and language processing.

Support

  • Multi-Tiered Support Levels: Offers Standard, Corporate, and Enterprise support packages with varying service level commitments and additional benefits.
  • 24/7 Email Support & Live Chat: Provides customer support via email 24 hours a day, 7 days a week, and live chat during local business hours (9 am to 6 pm local time) in supported regions.
  • Comprehensive Documentation & Training: Customers have access to extensive training and enablement materials, user manuals, and other documentation.
  • Dedicated CSM & Enterprise Channels: Enterprise customers receive dedicated Customer Success Managers, Slack support, and Zoom videoconference support for critical incidents.

Technical Specifications

Architecture
Hybrid CDP architecture (Complete or Composable modes) built on a data lake architecture (Hive and Presto) with an AI-first overlay.
Deployment
Cloud/SaaS
Authentication
SSO, MFA
API Available
Yes
MCP Server
No

Infrastructure

  • AWS

AI/ML Stack

  • Machine Learning
  • Generative AI
  • LLM

Integrations

  • Snowflake
  • AWS
  • Salesforce
  • Adobe
  • Google Cloud

Security & Compliance

Certifications: SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 27701, HIPAA, CSA STAR Level 1, CSA STAR for AI, GDPR, CCPA

Encryption: AES-256 at rest and in transit.

Pricing

Model
Subscription-based, structured by data volume, number of customer profiles, and feature sets. New 'No Compute' model charges by profiles/behaviors with unlimited queries.
Starting Price
Contact sales
Target Customer
Enterprise only
Contract Type
Annual (typical for enterprise software)
Free Trial
Yes, Custom demo or Proof of Concept (POC) (credit card required)

About Treasure Data

Treasure Data is a privately held company founded in 2011, specializing in customer data platforms that unify and analyze customer data to deliver personalized experiences. Their platform integrates batch and real-time data, leveraging AI to enhance customer engagement and drive business outcomes.

Founded: 2011 · Headquarters: Mountain View, CA, United States · Employees: 501-1000 · Private