Terminus

Drive sustainable revenue growth with the True ABM Platform.

by Terminus · Marketing Automation

Executive Summary

Terminus is an end-to-end Account-Based Marketing (ABM) platform designed for B2B companies to align marketing and sales efforts. It enables businesses to target, engage, and grow their customer base through personalized, multi-channel campaigns. The platform's key value lies in its ability to drive pipeline, accelerate revenue, and provide deep account insights, differentiating itself through comprehensive data integration, AI-powered analytics, and robust multi-channel orchestration.

Use Cases

  • Targeting and prioritizing best-fit accounts with high intent.
  • Engaging buyers across multiple channels (ads, web, chat, email) with personalized experiences.
  • Accelerating pipeline velocity and closing more deals faster.
  • Retaining and expanding customer accounts through targeted engagement.
  • Aligning sales and marketing teams with shared account intelligence and goals.
  • Measuring the ROI and impact of ABM programs on revenue.

Features

Visibility

  • Account-Level Impression Tracking: Tracks ad impressions and engagement at the account level, providing insights beyond traditional click metrics.
  • Website Visitor Identification (Visitor ID): Identifies companies visiting the website, even from remote IPs, and links them to known contacts for enriched profiles.
  • Engagement Scoring: Automatically scores account engagement based on interactions across various channels, helping prioritize sales and marketing efforts.
  • Multi-Touch Attribution: Offers first-touch, last-touch, and customizable multi-touch attribution models to understand the impact of different marketing touchpoints on pipeline and revenue.
  • Dynamic Segmentation: Enables creation of dynamic account segments based on real-time engagement, funnel stage, and other signals for targeted campaigns.

Intelligence

  • Intent Data Integration: Integrates with Bombora and other providers to leverage buyer intent data, identifying accounts actively researching relevant topics.
  • AI-Powered Path Analysis: Uses AI to identify patterns and successful sequences of marketing touchpoints that lead to conversions.
  • Account Prioritization: Automatically prioritizes accounts based on fit, intent, and engagement data, guiding sales and marketing teams to focus on high-value opportunities.
  • Web Personalization: Allows dynamic personalization of website content for specific accounts based on firmographics, on-site behavior, and target lists.
  • Email Signature Marketing: Connects employee email signatures with personalized ad banners based on recipient's company, department, and buying stage.

Support

  • Dedicated Account Team: Customers receive support from a dedicated account team for strategic guidance and platform optimization.
  • Specialized Onboarding: Provides a specialized onboarding team to ensure smooth implementation and initial setup.
  • Professional Services: Offers expert guidance on ABM strategy, execution, digital media, creative, and complex integrations.
  • Online Resources & Playbooks: Access to resources, playbooks, and best practices for developing and scaling ABM programs.

Technical Specifications

Architecture
Cloud-native SaaS
Deployment
Cloud/SaaS
Authentication
API Key, SSO, SAML 2.0, MFA
API Available
Yes
MCP Server
No

Infrastructure

  • AWS
  • Azure
  • GCP

AI/ML Stack

  • Machine Learning

Integrations

  • Salesforce
  • HubSpot
  • Marketo
  • Bombora
  • LinkedIn

Security & Compliance

Certifications: GDPR, CCPA, UK GDPR, TCPA, SOC 2 Type II

Encryption: AES-256 at rest, TLS 1.2+ in transit

Pricing

Model
Tiered subscription, platform and usage-based
Starting Price
Contact sales (premium pricing, estimated $20K-150K+ annually)
Target Customer
Mid-market to Enterprise B2B companies with high deal sizes and mature ABM strategies
Contract Type
Annual, multi-year contracts typical
Free Trial
No (credit card required)

About Terminus

Terminus is a B2B SaaS company specializing in account-based marketing automation, helping businesses drive revenue and accelerate pipeline velocity. Founded in 2014, Terminus has grown to employ over 400 professionals worldwide. ([salestools.io](https://salestools.io/report/terminus-headquarters?utm_source=openai))

Founded: 2014 · Headquarters: Atlanta, United States · Employees: 201-500 · Private (Operating Subsidiary, acquired)