Firstup

Activate your workforce with intelligent communication

by Firstup · Employee Engagement & Culture

Executive Summary

Firstup delivers targeted communications to employees across email, a company-branded mobile app, personalized homepages and digital signage. Audiences are built from HR and people-system data in a single employee profile, and journeys can be automated around events such as onboarding. The AI layer covers AI Search, AI Content Creator and AI Insights, with AI Actions and AI Audience Builder marked as coming soon. It connects to systems such as Microsoft, Workday, ServiceNow, SAP and Dayforce, and is sold in Essential, Professional and Premier editions by quote.

Use Cases

  • Reach frontline employees on mobile and signage
  • Build personalized employee journeys
  • Answer employee questions with AI search
  • Measure reach and engagement of campaigns
  • Connect HR and IT systems into one employee hub

Features

Visibility

  • Real-time campaign tracking: Track reach, acknowledgements, and sentiment in real time to show leaders what landed, who acted, and where risk remains.
  • AI Insights: Firstup AI Insights answers campaign performance and sentiment questions in plain language, no report-building required.

Intelligence

  • AI Search: Firstup AI Search scans across your Firstup program and connected systems to deliver clear, natural-language answers instantly.
  • AI Content Creator: Firstup AI Content Creator handles the production work, from copy to tone adjustments, so you stay in control.
  • Journey orchestration: Swap one-size-fits-all campaigns for automated, personalized journeys that guide each employee from awareness to action.

Support

  • Data and identity sync: Support for REST APIs, SCIM, and flat file transfer
  • Employee profiles from HRIS: Aggregate data from HRIS, Active Directory, databases, and more into comprehensive profiles.

Technical Specifications

API Available
Yes
MCP Server
Yes

AI/ML Stack

  • Firstup AI Search
  • Firstup AI Content Creator
  • Firstup AI Insights

Integrations

  • Microsoft
  • Workday
  • ServiceNow
  • SAP
  • Dayforce

Security & Compliance

Certifications: ISO/IEC 42001:2023 (AI management system)

Encryption: Industry-standard encryption for data at rest and in transit

Pricing

Model
Tiered editions (Essential, Professional, Premier), quote-based
Starting Price
Contact sales

About Firstup

Firstup provides an intelligent communication platform that delivers personalized messages to employees across email, a mobile app, intranet homepages and digital signage, with a focus on frontline workers. It adds AI search, content and insight assistants and integrates with HR and IT systems such as Workday, ServiceNow and SAP.

Verified sources

Each of these facts was checked against the vendor page linked (2026-11-05).

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