Commerce Cloud
Unify B2C and B2B commerce experiences across online, in-store, and mobile channels.
Executive Summary
Salesforce Commerce Cloud is a comprehensive e-commerce platform designed to help businesses increase revenue and deliver consistent customer experiences across all sales channels, including online, in-store, and mobile. It supports both Business-to-Consumer (B2C) and Business-to-Business (B2B) models, offering robust features for managing product catalogs, pricing, orders, and customer interactions. The platform emphasizes modern commerce capabilities such as headless and composable commerce architectures, providing flexibility for businesses to innovate and adapt quickly. It integrates with Salesforce's broader ecosystem, leveraging data and AI to personalize customer journeys and streamline operations. Key functionalities include advanced order management, payment processing, and intelligent dashboards for insights. Salesforce Commerce Cloud offers various editions tailored to different business needs, from growth-focused B2B solutions to premium B2C offerings with extensive site and price book management. Pricing is typically contact-based, reflecting the enterprise-grade nature and customizable solutions provided.
Use Cases
- Launching and managing a global B2C e-commerce storefront with personalized shopping experiences.
- Enabling self-service purchasing portals for B2B customers with custom pricing and catalog views.
- Integrating online and in-store operations to provide seamless omnichannel customer journeys, such as buy online, pick up in-store (BOPIS).
- Implementing headless commerce to deliver flexible, branded experiences across various digital touchpoints.
- Streamlining order management, inventory, and payment processing across multiple sales channels.
Features
Visibility
- Omnichannel Experience Management: Manage and unify customer experiences across online, mobile, and physical store channels from a single platform.
- Site & Catalog Management: Tools for creating and managing multiple e-commerce sites, product catalogs, and pricing books.
Intelligence
- AI-Powered Personalization: Leverage AI to deliver personalized product recommendations, search results, and content to individual shoppers.
- Customer Segmentation: Utilize Data Cloud to create and manage dynamic customer segments for targeted marketing and merchandising strategies.
Technical Specifications
- Architecture
- Composable commerce, headless commerce, microservices-based architecture.
- Deployment
- SaaS
- Authentication
- OAuth/OIDC
- API Available
- Yes
Security & Compliance
Encryption: Data encrypted at rest and in transit.
Pricing
- Model
- Subscription-based, tiered editions
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Contract Type
- Annual
- Free Trial
- No
About salesforce
Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.