B2C Commerce
The leading cloud-based ecommerce platform for businesses to create and manage their online B2C stores.
Executive Summary
Salesforce B2C Commerce is a leading cloud-based e-commerce platform designed for business-to-consumer online retail operations. It empowers businesses to build, optimize, and manage their online stores, providing a comprehensive suite of tools for merchandising, storefront management, and multi-site capabilities. The platform is utilized by thousands of businesses to create engaging shopping experiences and drive sales. It offers robust features for managing product catalogs, pricing (including future-dated prices and price books), and promotions. The platform supports modern development techniques, allowing for the creation of highly customized and extensible e-commerce applications through its powerful APIs. This enables businesses to adapt quickly to market changes and deliver personalized customer journeys. Salesforce B2C Commerce integrates seamlessly with other Salesforce products, forming a unified platform for commerce, order management, and AI-driven insights. Its cloud-based architecture ensures scalability, reliability, and continuous innovation, helping retailers stay competitive in the dynamic digital commerce landscape.
Use Cases
- Building and managing scalable online retail storefronts.
- Personalizing customer shopping experiences and journeys.
- Managing product catalogs, pricing, and promotions across multiple sites.
- Integrating with other business systems using robust APIs.
- Deploying custom e-commerce applications with modern development tools.
Features
Visibility
- Business Manager: Centralized web-based interface for managing all aspects of the e-commerce site, including products, content, orders, and promotions.
- Storefront Preview: Ability to preview future-dated prices and site changes before going live.
- Merchandising Tools: Tools for product catalog management, searchandising, promotions, and content slots.
Intelligence
- Commerce AI Personalization: AI-driven capabilities for personalized product recommendations, search results, and promotions.
- E-commerce Analytics: Built-in analytics to track key performance indicators, customer behavior, and sales trends.
Technical Specifications
- Architecture
- Multi-tenant SaaS with composable and hybrid deployment options
- Deployment
- SaaS
- API Available
- Yes
Infrastructure
- Salesforce Cloud Infrastructure
AI/ML Stack
- Salesforce Einstein
- Agentforce
Integrations
- Salesforce Order Management
- Salesforce Commerce AI
- Salesforce Payments
- Salesforce CRM
- POS systems
Security & Compliance
Certifications: SOC 2, GDPR, PCI-DSS, ISO 27001, HIPAA
Encryption: Data encrypted in transit and at rest, adhering to Salesforce's comprehensive data protection policies.
Pricing
- Model
- Subscription-based, billed annually, with pricing based on revenue share or other metrics (contact sales for details).
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Contract Type
- Annually
About Salesforce
Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.
Alternatives to B2C Commerce
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