Actively AI vs Apollo.io
Side-by-side comparison
| Actively AI | Apollo.io | |
|---|---|---|
| Product | Actively AI | Apollo.io |
| Category | Sales Engagement & Outreach | Sales Intelligence & Prospecting |
| What it does | Autonomous AI agents for go-to-market teams. | AI-powered sales platform for finding, engaging, and closing deals faster. |
| Pricing model | — | Per User |
| Starting price | — | Free, from $49/user/month (Basic annual) |
| Free trial | — | Yes |
| Target company size | SMB, Mid-Market, Enterprise | SMB, Mid-Market, Enterprise |
| Deployment | SaaS | Cloud/SaaS |
| Integrations | CRM, ZoomInfo | Salesforce, HubSpot, Outreach, LinkedIn, Zapier |
| API available | Yes | Yes |
| Certifications | — | SOC 2 Type II, GDPR |
About Actively AI
Actively AI provides agentic AI for go-to-market (GTM) teams, automating and optimizing prospecting, outbound, and account research workflows. Its core offering involves "Per-Account Agents™" that proactively work every account 24/7, guiding sales teams on next steps and executing tasks even when sellers are offline. The platform aims to enhance the efficiency and effectiveness of GTM operations,
Use cases: Autonomous prospecting and lead generation, Optimizing outbound sales motions, Continuous account research and context gathering, Improving deal health and pipeline management, Guiding sales reps on next best actions
About Apollo.io
Apollo.io is an AI-powered sales intelligence and engagement platform designed for B2B sales teams. It unifies a massive contact database with outreach automation, built-in dialer, and pipeline management tools. The platform helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data, ultimately streamlining the sales process from lead generation to deal closure.
Use cases: Prospecting and Lead Generation: Identifying and building targeted lists of B2B contacts and companies., Automated Multi-Channel Outreach: Executing personalized email, call, and LinkedIn sequences at scale., CRM Data Enrichment and Synchronization: Keeping CRM records accurate and up-to-date with verified contact and company information., Sales Pipeline Management: Tracking deals, managing tasks, and monitoring sales activities from lead discovery to closure., Performance Analytics and Optimization: Gaining insights into sales activities and campaign effectiveness to refine strategies.