Act! vs activecampaign
Side-by-side comparison
| Act! | activecampaign | |
|---|---|---|
| Product | Act! Marketing Automation | ActiveCampaign |
| Category | Marketing Automation | Marketing Automation |
| What it does | Integrated marketing automation for campaigns, lead nurturing, and CRM workflow. | Automate strategy, not just tasks, with autonomous marketing. |
| Pricing model | Subscription | Subscription |
| Starting price | $199/mo/account | From $29/month (Lite) |
| Free trial | Yes | Yes |
| Target company size | SMB, Mid-Market, Enterprise | SMB, Mid-Market |
| Deployment | SaaS | Cloud/SaaS |
| Integrations | Outlook, Slack, QuickBooks Online | Shopify, WooCommerce, Salesforce, Zapier |
| API available | Yes | Yes |
| Certifications | SOC 2 | SOC 2 Type II, GDPR, HIPAA |
About Act! Marketing Automation
Act! Marketing Automation provides a comprehensive suite of tools designed to streamline and enhance marketing efforts directly within the Act! CRM platform. It offers a complete solution for managing email campaigns, creating landing pages, and implementing lead nurturing programs. Key features include a template editor, workflow designer, and advanced lead scoring capabilities, all integrated t
Use cases: Automating email marketing campaigns and drip sequences., Creating and managing landing pages for lead generation., Nurturing leads through automated workflows and personalized communication., Scoring leads to prioritize sales efforts., Integrating marketing activities directly with CRM data for a unified view.
Full Act! Marketing Automation blueprint · Act! company profile
About ActiveCampaign
ActiveCampaign is a comprehensive marketing automation and CRM platform designed for businesses of all sizes. It empowers users to create personalized customer experiences across multiple channels, leveraging AI-powered tools and robust automation. The platform's key value lies in streamlining marketing efforts, enhancing customer engagement, and driving sales growth through intelligent automation
Use cases: Automated Email Campaigns and Newsletters, Lead Nurturing and Scoring, Customer Segmentation and Personalization, E-commerce Abandoned Cart Recovery, Sales Pipeline Management and Follow-up
Full ActiveCampaign blueprint · activecampaign company profile