6sense vs Act!
Side-by-side comparison
| 6sense | Act! | |
|---|---|---|
| Product | 6sense | Act! Emarketing |
| Category | ABM & Personalization | Email Marketing |
| What it does | Uncover anonymous buyers, predict intent, and orchestrate winning revenue strategies. | Easy-to-use, effective email marketing integrated with Act! CRM. |
| Pricing model | Enterprise | Subscription-based, tiered plans |
| Starting price | Enterprise pricing, ~$25,000-120,000/year | Included with Act! CRM subscriptions; tiered plans available for more features/contacts. |
| Free trial | No | Yes |
| Target company size | Mid-Market, Enterprise | SMB, Mid-Market, Enterprise |
| Deployment | Cloud/SaaS | SaaS |
| Integrations | Salesforce, HubSpot, Marketo, LinkedIn | Outlook, Slack, QuickBooks Online |
| API available | Yes | Yes |
| Certifications | SOC 2 Type II, GDPR, CCPA | SOC 2 |
About 6sense
6sense is a leading Account-Based Marketing (ABM) and Sales Intelligence platform that leverages proprietary AI and intent data to identify anonymous buyers and predict their purchasing journey. It empowers B2B marketing and sales teams to prioritize in-market accounts, personalize engagement, and orchestrate multi-channel campaigns, ultimately accelerating pipeline and revenue growth for mid-to-l
Use cases: Identify and prioritize in-market accounts for sales and marketing teams., Orchestrate personalized multi-channel ABM campaigns across ads, email, and sales outreach., Improve sales efficiency by providing reps with prioritized accounts and buyer insights., Accelerate pipeline generation and conversion rates by engaging accounts at the right time., Optimize ad spend by targeting only accounts showing active buying intent.
About Act! Emarketing
Act! Emarketing is an email marketing solution designed to integrate seamlessly with Act! CRM. It provides tools for creating, sending, and tracking email campaigns directly from the CRM platform, enabling businesses to manage customer communications efficiently. The service offers various features for campaign management, including email content creation and performance tracking. It is available
Use cases: Sending targeted email campaigns to CRM contacts., Nurturing leads with automated email sequences., Announcing new products or services to customer segments., Promoting events or webinars to a specific audience., Tracking email campaign performance and engagement within Act! CRM.