Act! Emarketing
Easy-to-use, effective email marketing integrated with Act! CRM.
Executive Summary
Act! Emarketing is an email marketing solution designed to integrate seamlessly with Act! CRM. It provides tools for creating, sending, and tracking email campaigns directly from the CRM platform, enabling businesses to manage customer communications efficiently. The service offers various features for campaign management, including email content creation and performance tracking. It is available in different plans, with a basic version often included with Act! CRM subscriptions, and more advanced options for higher contact volumes and enhanced features. The platform aims to help businesses nurture leads, announce products, and promote events by leveraging their existing CRM data.
Use Cases
- Sending targeted email campaigns to CRM contacts.
- Nurturing leads with automated email sequences.
- Announcing new products or services to customer segments.
- Promoting events or webinars to a specific audience.
- Tracking email campaign performance and engagement within Act! CRM.
Features
Visibility
- Campaign Dashboard: View real-time performance metrics for all email campaigns.
- Contact Segmentation: Segment CRM contacts for targeted email campaigns.
Intelligence
- Email Performance Tracking: Monitor open rates, click-through rates, and bounce rates for sent emails.
Support
- Video Training: Access video tutorials for learning Act! eMarketing features.
Technical Specifications
- Architecture
- Web-based, leveraging RESTful JSON APIs, integrated with Act! CRM database.
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Outlook
- Slack
- QuickBooks Online
Security & Compliance
Certifications: SOC 2
Pricing
- Model
- Subscription-based, tiered plans
- Starting Price
- Included with Act! CRM subscriptions; tiered plans available for more features/contacts.
- Target Customer
- SMB,Mid-Market
- Contract Type
- Monthly, Annual
- Free Trial
- Yes
About Act!
Act! is a customer relationship management (CRM) product focused on small and mid-sized businesses, providing contact management, sales automation, and marketing tools. It offers cloud and on-premises deployment options to help teams manage leads, track customer interactions, and automate marketing campaigns.