AB Tasty vs Act!
Side-by-side comparison
| AB Tasty | Act! | |
|---|---|---|
| Product | AB Tasty | Act! Emarketing |
| Category | ABM & Personalization | Email Marketing |
| What it does | Optimize digital experiences with AI-powered experimentation and personalization. | Easy-to-use, effective email marketing integrated with Act! CRM. |
| Pricing model | Enterprise | Subscription-based, tiered plans |
| Starting price | — | Included with Act! CRM subscriptions; tiered plans available for more features/contacts. |
| Free trial | Yes | Yes |
| Target company size | Mid-Market, Enterprise | SMB, Mid-Market, Enterprise |
| Deployment | Cloud/SaaS | SaaS |
| Integrations | Google Analytics, Adobe Analytics, Segment, CDPs | Outlook, Slack, QuickBooks Online |
| API available | Yes | Yes |
| Certifications | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 |
About AB Tasty
AB Tasty is a comprehensive digital experience optimization platform that empowers marketing, product, and growth teams to test, personalize, and optimize websites and applications. It leverages AI, including EmotionsAI, for advanced segmentation, recommendations, and insights, enabling data-driven decisions to boost conversions and enhance customer journeys. The platform supports both client-side
Use cases: Conversion Rate Optimization (CRO) through A/B and multivariate testing. [1, 9, 10], Personalizing customer journeys across web, mobile, and apps. [2, 4], Feature experimentation and progressive rollouts for product development. [3, 4, 7], Optimizing e-commerce merchandising and product recommendations. [1, 13], Understanding user sentiment and behavior with EmotionsAI for targeted experiences. [1, 13]
About Act! Emarketing
Act! Emarketing is an email marketing solution designed to integrate seamlessly with Act! CRM. It provides tools for creating, sending, and tracking email campaigns directly from the CRM platform, enabling businesses to manage customer communications efficiently. The service offers various features for campaign management, including email content creation and performance tracking. It is available
Use cases: Sending targeted email campaigns to CRM contacts., Nurturing leads with automated email sequences., Announcing new products or services to customer segments., Promoting events or webinars to a specific audience., Tracking email campaign performance and engagement within Act! CRM.