Groove
Your Daily Driver for Smarter Sales Outcomes.
Executive Summary
Groove by Clari is a sales engagement platform that unifies sales workflows, combining AI-powered automation and predictive insights to drive success across the customer journey. It integrates essential tools like email, calendar, and CRM (especially Salesforce) to capture every sales activity, eliminate manual tasks, and provide a single source of truth for strategic decision-making. Used by sales teams, SDRs, AEs, and revenue leaders, it helps improve productivity, increase win rates, and accelerate pipeline creation.
Use Cases
- Streamlining SDR workflows and prospecting activities
- Automating multi-channel sales outreach and follow-ups
- Personalizing buyer engagement at scale
- Improving sales productivity and efficiency for revenue teams
- Capturing and syncing all sales activity data to CRM automatically
- Gaining insights into sales performance and optimizing engagement strategies
Features
Visibility
- Sales Activity Tracking: Automatically captures and logs all sales activities (emails, calls, meetings, LinkedIn interactions) to CRM.
- Engagement Analytics: Provides insights into email open, click, and reply rates, as well as call conversation rates, to assess outreach effectiveness.
- Pipeline Visibility: Offers a unified view of the sales pipeline, enabling managers to track progress and identify areas for improvement.
- Team Performance Dashboards: Centralized dashboards to monitor individual and team performance across various sales metrics and Flows.
- CRM Data Synchronization: Ensures real-time, accurate synchronization of all sales data with Salesforce, eliminating data blind spots.
Intelligence
- AI-Powered Automation: Automates multi-step, multi-channel sales campaigns (Flows) and routine tasks like data entry and follow-ups.
- Predictive Insights: Leverages AI to provide predictive insights and guide sales actions, helping reps prioritize leads and opportunities.
- AI Assistants for Personalization: Offers AI-powered Agents and Assistants for contextual email generation and personalized outreach across channels.
- Workflow Optimization: Streamlines sales outreach with automated campaigns and playbooks for consistent, coordinated action.
- Effort vs. Engagement Scoring: Automatically surfaces accounts that are most engaged or least engaged, helping SDRs prioritize their day.
Support
- Online Support Community: Provides a community for users to find information, best practices, and engage with other users and experts.
- Dedicated Customer Success Manager (CSM): Available for enterprise customers to assist with platform optimization, strategic guidance, and upgrades.
- Admin Certification Path: Offers structured learning paths and certification exams for Groove administrators to master configuration, management, and optimization.
- Integration Support: Provides resources and assistance for seamless integration with Salesforce and other revenue-critical tools, including deployment and ongoing management.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- SSO, MFA
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
- Azure
- GCP
AI/ML Stack
- Machine Learning
- NLP
- LLM
Integrations
- Salesforce
- Gmail
- Microsoft 365
- Clari Copilot
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA/CPRA, LGPD, PIPA, PIPEDA
Encryption: AES-256 at rest, TLS 1.2+ in transit
Pricing
- Model
- Per user/month (billed annually)
- Starting Price
- Contact sales (Historically $50-$160 per user/month for Groove; Clari platform starts at $100-120/user/month, with total costs $200-310+ including modules and implementation)
- Target Customer
- Mid-market to Enterprise
- Contract Type
- Annual, Multi-year discounts available
- Free Trial
- No (credit card required)
About Groove
Groove is a market-leading sales engagement platform for enterprises using Salesforce that uses industry-specific workflow automation and AI to help sales teams create pipeline and execute their sales process. Acquired by Clari in 2023.