Drip
Personalized marketing automation for growing e-commerce brands.
Executive Summary
Drip is an e-commerce CRM (ECRM) and marketing automation platform designed for B2C online retailers. It empowers businesses to convert prospects into lifelong buyers through advanced automation, smart segmentation, and personalized communication. The platform offers a visual workflow builder, dynamic segmentation, and deep e-commerce integrations to help brands supercharge their marketing strategies and drive revenue.
Use Cases
- Welcome Series for New Subscribers
- Abandoned Cart Recovery
- Post-Purchase Nurturing and Upselling
- Lead Nurturing and Engagement Campaigns
- Win-back Campaigns for Inactive Customers
- Promotional Offers and Seasonal Campaigns
Features
Visibility
- Customizable Dashboards: Easy-to-read dashboards that surface key revenue, engagement metrics, subscriber growth, and lifetime value.
- Attributed Revenue Reporting: Reports on email-attributed revenue, orders, and click-to-open rates to measure campaign ROI.
- Subscriber Metrics Tracking: Monitor active and unsubscribed user counts, lead score trends, and overall subscriber engagement.
Intelligence
- Visual Workflow Builder: Drag-and-drop interface to create complex automated marketing sequences based on customer behavior.
- Dynamic Segmentation: Automatically groups customers based on real-time behavior, engagement, and purchase data for hyper-personalization.
- AI-powered Personalization: Leverages AI to analyze customer preferences and behavior to deliver highly targeted and personalized content.
- Pre-built Automations: Offers 50+ pre-built automation workflows and email templates for quick campaign launch.
Support
- Free Onboarding & Migration: Assistance with initial setup, including free migration of existing data and workflows for larger lists.
- Expert Guidance: Provides expert advice on marketing best practices, deliverability, and compliance.
- Live Chat & Email Support: Access to support via live chat with quick response times (under 2 min) and email support (under 1.6 hours).
- Comprehensive Help Center: Extensive online help center, blog, podcast, and API reference for self-service and learning.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- Email/Password, MFA (via 3rd party like Duo), SSO (via 3rd party like Duo)
- API Available
- Yes
- MCP Server
- No
AI/ML Stack
- Machine Learning
- Predictive Analytics
Integrations
- Shopify
- Magento
- BigCommerce
- WooCommerce
Security & Compliance
Certifications: ISO 27001, HITRUST, GDPR, CCPA
Encryption: Encryption at rest and in transit (SSL/TLS for transactions).
Pricing
- Model
- Tiered subscription based on subscriber count
- Starting Price
- Starting from $39/month for 2,500 subscribers with all features included.
- Target Customer
- B2C Online Retailers, SMB to Mid-Market
- Contract Type
- Monthly available, Annual discounts likely
- Free Trial
- Yes, 14 days (credit card required)
About Drip
Drip is an e-commerce CRM and marketing automation platform that helps online retailers grow revenue through personalized email, SMS, and workflow automation. The company provides customer segmentation, behavior-based automation, and integrations with major ecommerce platforms to drive retention and lifetime value.