Hightouch
The Agentic Marketing Platform powered by the industry-leading Composable CDP.
Executive Summary
Hightouch is an Agentic Marketing Platform that leverages AI agents to transform how businesses conduct digital marketing. It operates as a Composable Customer Data Platform (CDP), built directly on a company's existing data warehouse. This unique architecture allows Hightouch to utilize trusted, first-party customer data for highly personalized marketing and activation without storing the data itself. The platform's AI agents are designed to automate and enhance various marketing functions, including in-depth audience research, the generation of brand-aligned content, and the execution of comprehensive digital marketing campaigns. By connecting to over 300 marketing, advertising, sales, and operations tools, Hightouch enables marketers to activate audiences, manage customer lifecycles, and run ad campaigns instantly and effectively. This empowers marketing teams to build and segment audiences using a no-code interface, directly from their data warehouse, ensuring data consistency and accuracy across all channels.
Use Cases
- Conducting audience research with AI agents
- Generating brand-aligned content for marketing campaigns
- Executing and optimizing digital marketing campaigns
- Building and segmenting audiences directly from the data warehouse
- Personalizing customer experiences across various marketing channels
Features
Intelligence
- AI Agents: Automated AI agents for audience research, content generation, and campaign execution, streamlining marketing operations.
- Composable CDP: Builds a customer data platform directly on your data warehouse for unified customer profiles and consistent data activation.
- No-Code Audience Building: Empowers marketers to create and segment audiences without SQL or developer assistance, accelerating campaign setup.
Technical Specifications
- Architecture
- Composable CDP architecture
- Deployment
- SaaS
- API Available
- Yes
AI/ML Stack
- AI agents
Security & Compliance
Certifications: SOC 2 Type 2, ISO 27001, HIPAA, GDPR, CCPA, Privacy Shield
Pricing
- Model
- Tiered pricing based on active syncs for self-serve plans, and platform fees plus consumption-based pricing for business tiers.
- Starting Price
- Free plan available (2 active syncs/month)
- Target Customer
- SMB,Mid-Market,Enterprise
- Free Trial
- Yes
Ratings & Reviews
Gartner: [object Object]/5
About Hightouch
Hightouch is an Agentic Marketing Platform powered by its industry-leading Composable CDP. It is a data and AI platform that helps marketing and growth teams use warehouse data for personalization and to plan campaigns, analyze creative, and discover new audiences.
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