Journey Optimizer

Orchestrate and deliver personalized customer journeys across all channels in real time.

by Adobe Experience Cloud · Marketing Automation

Executive Summary

Adobe Journey Optimizer, a core component of Adobe Experience Cloud, empowers businesses to design, orchestrate, and deliver highly personalized customer journeys across every touchpoint. Built on the Adobe Experience Platform, it unifies customer data from various Adobe and non-Adobe sources into real-time profiles, enabling marketers to understand customer behavior and preferences at an unprecedented level. The platform leverages intelligent optimization and AI decisioning, powered by Adobe Sensei, to run experiments, simulations, and make real-time decisions for optimal customer engagement and retention. It supports both B2C and B2B scenarios, offering specialized features for managing and automating engagement with complex buying groups. Journey Optimizer helps businesses automate and scale their customer interactions, ensuring relevant and timely communication throughout the entire customer lifecycle.

Use Cases

  • Delivering real-time personalized offers and content across channels.
  • Orchestrating cross-channel customer onboarding and lifecycle flows.
  • Automating lead nurturing and qualification for B2B buying groups.
  • Improving customer retention through intelligent re-engagement campaigns.
  • Running A/B tests and simulations to optimize journey paths and outcomes.

Features

Visibility

  • Real-time Journey Canvas: Visually design and orchestrate complex customer journeys across multiple channels with a drag-and-drop interface.
  • Unified Customer Profiles: Gain a 360-degree view of each customer with real-time data from all touchpoints.
  • Buying Group Visibility (B2B): Monitor and manage engagement with entire buying groups, not just individual contacts, for B2B scenarios.

Intelligence

  • AI-Powered Decisioning: Utilize AI to make real-time decisions on the next best action or offer for each customer.
  • Experimentation & Simulation: Run A/B tests and simulations to predict journey outcomes and optimize paths before deployment.
  • Intelligent Audience Segmentation: Dynamically segment audiences based on real-time behavior and profile attributes for targeted engagement.

Technical Specifications

Architecture
Cloud-native, built on Adobe Experience Platform (AEP) for real-time data unification and orchestration.
Deployment
SaaS
Authentication
SSO/SAML, OAuth/OIDC, MFA
API Available
Yes

Infrastructure

  • AWS
  • Azure
  • GCP

AI/ML Stack

  • Adobe Sensei

Integrations

  • Adobe Analytics
  • Adobe Real-Time CDP
  • Adobe Target
  • Adobe Experience Manager
  • Adobe Commerce
  • Magento
  • Marketo Engage
  • commercetools
  • Elastic Path

Security & Compliance

Certifications: SOC 2, ISO 27001, GDPR, CCPA

Encryption: Data encryption at rest and in transit.

Pricing

Model
Tiered subscription (Select, Prime, Ultimate)
Starting Price
Contact sales
Target Customer
Mid-Market,Enterprise
Contract Type
Annual

About Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive suite of cloud services designed to help businesses deliver exceptional customer experiences. It provides integrated tools for marketing, analytics, advertising, content management, and commerce, enabling personalized customer journeys across various channels for both B2B and B2C customers.

Founded: 2012 · Headquarters: San Jose, California, United States · Employees: 5000+ · Public