Invoca
AI-powered conversation intelligence for marketing and sales to drive revenue.
Executive Summary
Invoca is an AI-powered call tracking and conversation intelligence platform designed for marketing and sales teams, as well as contact centers. It provides granular analytics and insights from inbound phone calls, enabling businesses to optimize marketing spend, personalize customer journeys, and improve sales conversion rates. Its differentiation lies in its advanced AI capabilities like Signal AI and PreSense, which analyze conversations for intent and sentiment, and its robust integrations with major marketing and CRM platforms.
Use Cases
- Optimize digital marketing spend by attributing phone calls to specific campaigns and keywords.
- Improve lead qualification and conversion rates by routing high-intent callers to the best agents.
- Enhance customer experience through personalized call handling based on caller journey data.
- Enable sales teams with real-time caller insights to close more deals.
- Coach contact center agents effectively using AI-powered conversation analysis and quality assurance.
- Recover lost sales and improve customer retention by understanding call outcomes and addressing issues.
Features
Visibility
- Call Tracking & Attribution: Track calls from dynamic, static, toll-free, and local numbers, attributing them to specific marketing campaigns and digital touchpoints.
- Real-time Reporting & Dashboards: Access customizable dashboards and reports that provide up-to-the-minute insights into call performance, marketing ROI, and sales outcomes.
- Multi-Channel Attribution: Connect phone calls to the full customer journey across various marketing channels to understand the true impact of digital and offline efforts.
Intelligence
- Signal AI Conversation Analytics: Leverage AI to analyze call transcripts for intent, keywords, sentiment, and outcomes, enabling automated lead scoring and campaign optimization.
- PreSense Real-time Caller Intent: Gain real-time insights into caller intent and digital journey data to dynamically route calls to the most appropriate agent or department.
- AI Messaging Agent: Utilize an AI-powered SMS agent that unifies first-party journey and intent data to engage buyers, answer questions, qualify leads, and convert missed calls via secure two-way conversations.
- Automated Quality Assurance: Monitor and analyze call quality and agent performance automatically to ensure compliance and identify coaching opportunities.
Support
- Dedicated Customer Success Managers (CSM): Receive strategic guidance and regular check-ins from a dedicated CSM to ensure successful implementation and ongoing goal achievement.
- Phone & Email Support: Access support through phone and email channels for assistance with platform usage and technical issues.
- Training & Resource Library: Benefit from training resources, a comprehensive help center, and a resource library to maximize platform utilization.
Technical Specifications
- Architecture
- Cloud-native SaaS, highly available and redundant with elastic capacity.
- Deployment
- Cloud/SaaS
- Authentication
- SSO, SAML single sign-on, Two-factor authentication
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
- Azure
- GCP
AI/ML Stack
- NLP
- Machine Learning
- LLM
Integrations
- Salesforce
- Google Ads
- Adobe
- HubSpot
- Microsoft
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, GDPR, HIPAA, PCI-DSS, BAA, FSQS
Encryption: Data is secured with enterprise-grade encryption (specifics like AES-256 not explicitly detailed in search results, but implied by certifications).
Pricing
- Model
- Custom enterprise pricing based on call volume, features, and add-ons.
- Starting Price
- Contact sales
- Target Customer
- Mid-market to Enterprise, large enterprises, high-volume call operations
- Contract Type
- Annual contracts, long-term commitments
- Free Trial
- Yes, 30 days (credit card required)
About Invoca
Invoca is a Santa Barbara-based company specializing in AI-powered conversation intelligence, enabling marketing and sales teams to optimize the buyer journey and drive revenue growth. Their platform integrates with leading technology partners to provide deep insights into customer interactions, enhancing marketing performance and sales conversions.