Fillout Conversion Kit
Boost lead conversion with smart forms that enrich, validate, and route leads automatically.

Executive Summary
The Fillout Conversion Kit is a specialized suite of features within the Fillout platform, engineered to significantly enhance lead generation and qualification processes. It empowers businesses to convert more website visitors into valuable leads by automating key data enrichment and validation steps directly within their forms. This kit includes capabilities such as real-time email enrichment, which automatically appends additional data to submitted email addresses, providing a richer profile of potential customers. It also incorporates robust business email validation to ensure data quality and reduce bounce rates. Furthermore, the kit offers intelligent lead routing based on criteria like company size, allowing businesses to direct qualified leads to the appropriate sales or marketing teams efficiently.
Use Cases
- Convert website visitors into qualified leads
- Automate lead data enrichment for sales teams
- Improve email marketing list quality through validation
- Route leads to specific sales reps based on company attributes
- Streamline B2B lead capture and qualification
Features
Visibility
- Lead Submission Overview: Centralized view of all form submissions with enriched lead data and validation status.
- Lead Routing Configuration: Configure rules for automatically routing leads based on company size and other criteria.
Intelligence
- Email Enrichment: Automatically append additional company and contact data to submitted email addresses.
- Business Email Validation: Real-time validation of email addresses to ensure deliverability and data quality.
- Company Size Detection: Identify and categorize company size from submitted lead data for targeted routing.
Technical Specifications
- Architecture
- Cloud-native architecture with REST and GraphQL APIs for programmatic access and integration.
- Deployment
- SaaS
- Authentication
- SAML SSO
- API Available
- Yes
Integrations
- Clearbit
- Google Maps
- Google Ads
Security & Compliance
Certifications: SOC 2 Type 2
Encryption: Industry best practices to keep responses secure, including encrypted forms.
Pricing
- Model
- Paid add-on
- Target Customer
- SMB,Mid-Market,Enterprise
About Fillout
Fillout is a platform that helps users easily create powerful, highly customizable forms, surveys, and quizzes. It offers a wide range of native integrations to streamline data collection and workflows.
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