Sett

AI agents for game marketing — creative and campaign automation for studios.

by Sett · Marketing Automation

Executive Summary

Sett provides AI-powered agents purpose-built for game studios to automate and optimize their marketing efforts. The platform focuses on streamlining creative generation and campaign management, enabling studios to efficiently acquire and engage players. By leveraging AI, Sett aims to reduce manual workload, enhance creative performance, and improve overall marketing ROI for customers such as Zynga, Playtika, and Papaya.

Use Cases

  • Automate creative asset generation for ad campaigns.
  • Optimize user acquisition campaigns across various ad networks.
  • Personalize marketing messages and creatives for player segments.
  • Streamline campaign setup and management for multiple game titles.
  • Analyze campaign performance and provide AI-driven optimization recommendations.

Technical Specifications

Architecture
Multi-tenant SaaS
Deployment
SaaS
API Available
Yes

AI/ML Stack

  • AI agents

Integrations

  • Facebook Ads
  • Google Ads
  • TikTok Ads
  • AppLovin
  • Unity Ads

Pricing

Model
Subscription-based
Starting Price
Contact sales
Target Customer
Mid-Market,Enterprise
Contract Type
Annual

About Sett

Sett is a UA creative performance platform for mobile gaming. It builds agentic AI systems to analyze performance data, generate diverse ad creative concepts, and enable UA & marketing teams to ideate, produce, and launch new ad creatives at scale.

Founded: 2022 · Headquarters: Tel Aviv, Israel · Private

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