Marketing Solutions for Business
Drive performance and reach shoppers at the point of purchase with Klarna's marketing solutions.
Executive Summary
Klarna's marketing solutions enable businesses to connect with shoppers directly within the Klarna ecosystem, particularly at the crucial point of purchase. By leveraging Klarna's extensive user base and integrated payment experience, merchants can significantly enhance their visibility and conversion rates. These solutions are designed to drive sales, increase average order value (AOV), and foster greater customer loyalty by strategically placing relevant offers and promotions where shoppers are most engaged. Integrating with Klarna provides businesses with a powerful marketing channel that extends beyond traditional advertising. It facilitates targeted engagement with Klarna's 150 million consumers, offering flexible payment options and personalized shopping experiences that encourage repeat purchases and reduce cart abandonment. This strategic placement within the shopping journey empowers businesses to optimize their marketing spend and achieve measurable growth.
Use Cases
- Driving sales and increasing average order value (AOV) for e-commerce businesses.
- Engaging Gen Z and Millennials through flexible payment options and targeted promotions.
- Reducing cart abandonment by offering seamless payment and marketing experiences.
- Boosting customer loyalty and accelerating purchase cycles for returning shoppers.
- Enhancing conversion rates and revenue per visitor through integrated marketing and payment solutions.
Features
Visibility
- Merchant Portal Access: Centralized web interface for managing Klarna integrations, campaigns, and viewing performance metrics.
- Real-time Performance Monitoring: Track key marketing metrics such as sales, AOV, and conversion rates in real-time.
Intelligence
- Shopper Segmentation: Leverage Klarna's extensive shopper data to segment audiences for targeted marketing campaigns.
- Personalized Offer Delivery: Dynamically present relevant offers and payment options to individual shoppers based on their behavior and preferences.
- Conversion Optimization Insights: Receive data-driven insights to optimize marketing strategies and improve conversion rates.
Support
- Developer Documentation: Comprehensive API and SDK specifications to assist with integration and development.
- Merchant Support Portal: Access resources and support for integration and ongoing management of Klarna services.
Technical Specifications
- Architecture
- Cloud-based, API-driven platform with SDKs for web and mobile integration, supporting regional deployments.
- Deployment
- SaaS
- API Available
- Yes
Security & Compliance
Certifications: GDPR
Pricing
- Target Customer
- SMB,Mid-Market,Enterprise
About Klarna
Klarna is a global digital bank and AI-powered payments and commerce network. Founded in Sweden, it provides online financial services, including buy now pay later options, to millions of consumers and businesses worldwide.