Premium B2B Digital Audiences
Premium B2B digital audiences for targeted advertising and marketing.
Executive Summary
Bombora specializes in providing premium B2B digital audiences, leveraging its proprietary Company Surge® Intent data to empower targeted advertising and marketing campaigns. The platform identifies businesses actively researching specific topics, offering a unique insight into buyer intent. This allows marketers to build highly relevant audience segments and retargeting lists based on real-time interest signals and website visitor behavior. By integrating Bombora's data, businesses can enhance their existing marketing workflows across various platforms, leading to more efficient ad spend, improved lead quality, and higher conversion rates. The solution is designed to help B2B clients adopt modern, data-driven media practices, ensuring their campaigns resonate with accounts showing active intent, ultimately driving measurable business outcomes.
Use Cases
- Targeted digital advertising campaigns using B2B audience segments.
- Building retargeting audiences based on website visitor intent.
- Enhancing existing marketing workflows with B2B intent data.
- Improving lead quality and reducing cost-per-acquisition for B2B campaigns.
- Account-based marketing (ABM) strategies with intelligent account targeting.
Features
Visibility
- Curated B2B Audience Segments: Provides pre-built and custom B2B audience segments based on intent data for precise targeting.
- Website Visitor Insights: Leverages insights from website visitors to inform audience strategies and retargeting efforts.
Intelligence
- Company Surge® Intent Data: Identifies companies actively researching specific topics, indicating high purchase intent.
- Identity Resolution: Connects anonymous website visitors to known B2B profiles for enhanced targeting and personalization.
Support
- Integration Guides: Provides detailed documentation and guides for integrating Bombora data with various platforms like Marketo and Salesforce.
Technical Specifications
- Deployment
- SaaS
- Authentication
- OAuth/OIDC
- API Available
- Yes
Integrations
- Marketo
- Salesforce
Pricing
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
About Bombora
Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Co-op of leading publishers, brand websites, and premium data providers. It provides leading Intent, Identity, B2B Audience, and Campaign Measurement solutions to help sales and marketing teams accelerate go-to-market strategies.