Real-Time CDP
Unify customer data in real-time to power personalized experiences.
Executive Summary
Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform, designed to unify customer data from various sources. It creates comprehensive, real-time customer profiles, enabling businesses to gain a single, dynamic view of their customers across all touchpoints. The platform supports both B2C and B2B data, as well as hybrid solutions, and integrates natively with other Adobe Experience Cloud applications like Adobe Analytics, Adobe Target, and Adobe Campaign. It leverages AI-powered insights to streamline personalized experiences and enhance end-to-end audience management. Real-Time CDP emphasizes robust data governance, security, and privacy, providing tools to protect data and ensure compliance with global regulations such as GDPR and CCPA, fostering customer trust and enabling responsible data activation.
Use Cases
- Delivering personalized customer experiences across all channels.
- Creating and managing dynamic audience segments for targeted marketing.
- Unifying B2C and B2B customer data for a holistic view.
- Collecting and forwarding real-time event data to various destinations.
- Streamlining marketing campaigns with unified, actionable customer profiles.
Features
Visibility
- Unified Customer Profiles: Provides a comprehensive, real-time view of individual customer profiles across all integrated data sources.
- Audience Segmentation: Enables the creation and management of dynamic audience segments based on real-time customer data and behaviors.
Intelligence
- AI-Powered Insights: Leverages artificial intelligence to uncover actionable insights from customer data for enhanced personalization and decision-making.
- Real-Time Personalization: Delivers personalized experiences across channels by activating real-time customer profiles and audience segments.
Technical Specifications
- Architecture
- Built on Adobe Experience Platform, utilizing the Experience Data Model (XDM) for real-time data unification and standardization from Adobe and non-Adobe sources. Features a rich API surface for extensibility.
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Adobe Analytics
- Adobe Target
- Adobe Campaign
- OneTrust
- Adobe Commerce
- Magento
- Marketo Engage
- commerce tools
- Elastic Path
Security & Compliance
Certifications: SOC 2, ISO 27001
Encryption: Data encryption at rest and in transit.
Pricing
- Model
- Edition-based (B2C, B2B, Hybrid)
- Starting Price
- Contact sales
- Target Customer
- Enterprise
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive suite of cloud services designed to help businesses deliver exceptional customer experiences. It provides integrated tools for marketing, analytics, advertising, content management, and commerce, enabling personalized customer journeys across various channels for both B2B and B2C customers.