Salesforce Starter

The simple all-in-one CRM suite for sales, service, and marketing.

by salesforce · CRM & Sales Automation

Executive Summary

Salesforce Starter is an all-in-one CRM suite specifically designed for small and medium-sized businesses. It aims to simplify operations by bringing together essential sales, service, and marketing functionalities into a single, easy-to-use platform. This integrated approach helps businesses efficiently find new customers, win their business, and ensure their satisfaction. Positioned as an affordable and quick-to-deploy solution, Salesforce Starter allows businesses to get up and running rapidly, often in under five minutes. It provides a comprehensive yet straightforward set of tools for managing customer relationships, streamlining sales processes, handling customer service inquiries, and executing email outreach campaigns, all without breaking the bank.

Use Cases

  • Streamlining sales processes from lead management to deal closure for small businesses.
  • Managing customer service inquiries and support to ensure high customer satisfaction.
  • Executing targeted email marketing campaigns and outreach to new prospects.
  • Consolidating all customer data into a single, accessible CRM platform.
  • Quickly setting up and deploying a comprehensive CRM solution for growing businesses.

Features

Visibility

  • Customizable Dashboards: Provides a personalized view of key sales, service, and marketing metrics.
  • Customer 360 View: Offers a complete view of each customer, including interactions, history, and preferences.

Intelligence

  • Sales Pipeline Management: Tools to track and manage sales opportunities through various stages.
  • Service Performance Tracking: Monitors key service metrics like response times and resolution rates.

Technical Specifications

Architecture
Cloud-native, multi-tenant architecture designed for scalability and reliability.
Deployment
SaaS
Authentication
SSO/SAML, OAuth/OIDC, MFA
API Available
Yes

Infrastructure

  • Salesforce Data Centers
  • AWS

Security & Compliance

Certifications: SOC 2, GDPR

Encryption: Data encrypted at rest and in transit using industry-standard protocols.

Pricing

Model
Subscription-based, per user per month
Starting Price
$25 USD/user/month (billed annually)
Target Customer
SMB
Contract Type
Annual, Monthly
Free Trial
Yes, 30 days

About salesforce

Salesforce, Inc. is an American technology company best known for developing cloud-based software for customer relationship management (CRM) and related business applications delivered through a software-as-a-service (SaaS) subscription model. Its major product is the AI-powered Customer 360 platform, which includes customer data cloud services, marketing, automation, integration, commerce, and artificial intelligence.

Founded: 1999 · Headquarters: San Francisco, California, United States · Employees: 10000+ · Public