Sales CRM

Flexible Sales CRM to automate workflows and optimize pipelines.

by activecampaign · CRM & Sales Automation

Executive Summary

The ActiveCampaign Sales CRM is a flexible platform designed to automate sales workflows, visualize, and optimize sales pipelines. It provides tools for managing deals, contacts, and sales processes, helping businesses streamline their sales operations and improve efficiency. The CRM offers a dashboard for quick insights into key sales metrics and supports advanced personalization across the customer lifecycle. It integrates with various third-party services and offers a robust API for custom solutions, enabling businesses to create a comprehensive sales ecosystem. With a focus on compliance (GDPR, SOC 2, HIPAA) and a free trial available without a credit card, ActiveCampaign aims to provide an accessible and secure solution for businesses looking to enhance their sales performance.

Use Cases

  • Visualizing and managing sales pipelines
  • Automating sales follow-ups and tasks
  • Tracking deals and customer interactions
  • Personalizing customer experiences across the sales lifecycle
  • Integrating sales data with other business applications

Features

Visibility

  • Sales Pipeline Visualization: Visualize and manage deals through customizable sales pipelines.
  • Sales CRM Dashboard: Gain quick insights into key sales metrics and performance.

Intelligence

  • Advanced Personalization: Deliver personalized experiences across the customer lifecycle using CRM data.

Technical Specifications

Architecture
REST API with JSON endpoints, organized around resources like contacts and deals.
Deployment
SaaS
API Available
Yes
MCP Server
Yes

Integrations

  • Google Sheets

Security & Compliance

Certifications: GDPR, SOC 2, HIPAA

Encryption: Data encryption at rest and in transit.

Pricing

Model
Subscription-based, scales with usage
Starting Price
$15 per month
Target Customer
SMB,Mid-Market
Contract Type
Monthly
Free Trial
Yes (no credit card required)

About activecampaign

ActiveCampaign is an AI-first autonomous marketing platform that provides customer experience automation, combining email marketing, marketing automation, sales CRM, and messaging. It helps businesses personalize customer journeys and automate marketing, sales, and customer experience workflows.

Founded: 2003 · Headquarters: Chicago, United States · Employees: 501-1000 · Private