Sales and Marketing Planning Solutions
AI-driven planning, analysis, and reporting for sales and marketing leaders to optimize GTM strategies.
Executive Summary
Anaplan's Sales and Marketing Planning Solutions offer an AI-driven platform specifically designed for sales and marketing leaders to optimize their Go-to-Market (GTM) strategies. By centralizing and integrating critical data from sales, marketing, HR, workforce, and financial departments, the solution facilitates faster, more accurate, and collaborative decision-making across the enterprise. The platform provides robust capabilities for comprehensive planning, advanced analysis, and detailed reporting. It supports seamless data integration through powerful APIs, allowing for interaction with both bulk and event-based datasets. Anaplan ensures a secure and compliant environment, adhering to world-class standards such as SOC 1 Type 2, SOC 2 Type 2, ISO 27001, and GDPR, providing enterprise-grade security and governance for all planning activities.
Use Cases
- Optimizing Go-to-Market (GTM) strategies for sales and marketing.
- Centralizing and integrating cross-functional data (sales, marketing, HR, finance) for unified planning.
- Automating data imports and exports for Anaplan planning models.
- Gaining visibility into planning actions and services to support strategic initiatives.
- Aligning commercial and finance planning workstreams.
Features
Intelligence
- AI-Driven Planning & Optimization: Leverages AI to provide intelligent insights and optimize planning, analysis, and reporting for sales and marketing strategies.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Anaplan Data Orchestrator
- SQL Server
- Anaplan Connect
Security & Compliance
Certifications: SOC 1 Type 2, SOC 2 Type 2, ISO 27001, ISO 27017, ISO 27018, ISO 27701
Encryption: Data is protected with enterprise-grade encryption, ensuring secure data at rest and in transit, and supporting secure API interactions.
Pricing
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Free Trial
- No
About Anaplan
Anaplan provides cloud-based business planning software for enterprises. The platform enables connected planning across finance, sales, supply chain, and workforce with modeling and scenario planning capabilities.
Alternatives to Sales and Marketing Planning Solutions
- Sales CRM by activecampaign — Flexible Sales CRM to automate workflows and optimize pipelines.
- Sales Mobile App by Unleashed — Manage sales orders on the go with this mobile application.
- Salesflare by Salesflare — The intelligent CRM your team loves to use.
- Salesforce Agentforce by Salesforce — Deploy autonomous AI agents across business functions to drive efficiency and action.
- Salesforce Einstein GPT by Salesforce — The world's first generative AI for CRM, combining public and private AI with your data.
- Salesforce Platform by Salesforce — The underlying platform for building and customizing Salesforce and Customer 360 applications.
- Salesforce Sales Cloud by Salesforce — Boost pipeline, win rate, and revenue with intelligent sales automation.
- Salesforce Services by Deloitte — Strategic consulting, implementation, and integration leveraging Salesforce, Trusted Data & AI for global clients.