Sales and Marketing Planning Solutions
AI-driven planning, analysis, and reporting for sales and marketing leaders to optimize GTM strategies.
Executive Summary
Anaplan's Sales and Marketing Planning Solutions offer an AI-driven platform specifically designed for sales and marketing leaders to optimize their Go-to-Market (GTM) strategies. By centralizing and integrating critical data from sales, marketing, HR, workforce, and financial departments, the solution facilitates faster, more accurate, and collaborative decision-making across the enterprise. The platform provides robust capabilities for comprehensive planning, advanced analysis, and detailed reporting. It supports seamless data integration through powerful APIs, allowing for interaction with both bulk and event-based datasets. Anaplan ensures a secure and compliant environment, adhering to world-class standards such as SOC 1 Type 2, SOC 2 Type 2, ISO 27001, and GDPR, providing enterprise-grade security and governance for all planning activities.
Use Cases
- Optimizing Go-to-Market (GTM) strategies for sales and marketing.
- Centralizing and integrating cross-functional data (sales, marketing, HR, finance) for unified planning.
- Automating data imports and exports for Anaplan planning models.
- Gaining visibility into planning actions and services to support strategic initiatives.
- Aligning commercial and finance planning workstreams.
Features
Intelligence
- AI-Driven Planning & Optimization: Leverages AI to provide intelligent insights and optimize planning, analysis, and reporting for sales and marketing strategies.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Anaplan Data Orchestrator
- SQL Server
- Anaplan Connect
Security & Compliance
Certifications: SOC 1 Type 2, SOC 2 Type 2, ISO 27001, ISO 27017, ISO 27018, ISO 27701
Encryption: Data is protected with enterprise-grade encryption, ensuring secure data at rest and in transit, and supporting secure API interactions.
Pricing
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise
- Free Trial
- No
About Anaplan
Anaplan provides cloud-based business planning software for enterprises. The platform enables connected planning across finance, sales, supply chain, and workforce with modeling and scenario planning capabilities.