HubSpot CRM

Free CRM to organize, track, and build customer relationships.

by hubspot · CRM & Sales Automation

Executive Summary

HubSpot CRM is a free, foundational platform designed to help businesses organize, track, and build stronger relationships with their leads and customers. It integrates essential tools for sales, marketing, and customer service, all connected to a unified customer data platform. The CRM is 100% free forever, providing a robust starting point for businesses of all sizes. The platform leverages an AI-powered approach, offering features like conversation intelligence and AI agents to enhance productivity and insights. It supports a comprehensive view of the customer journey, enabling teams to streamline operations, manage sales pipelines, and deliver effective customer support. HubSpot's developer platform also provides extensive APIs for building powerful integrations and extending its capabilities.

Use Cases

  • Managing sales pipelines and tracking deal progress.
  • Organizing and tracking customer interactions and communications.
  • Supporting marketing campaigns and lead nurturing.
  • Providing customer service and managing support tickets.
  • Building and maintaining a centralized customer database.

Features

Visibility

  • Sales Pipeline Management: Build and manage an easy-to-follow sales pipeline to track deals and progress.
  • Customer Data Overview: Get a unified view of all customer interactions, communications, and data in one place.

Intelligence

  • Conversation Intelligence: Analyze customer conversations to extract insights and improve sales and service interactions.
  • AI Agents: Utilize AI-powered agents to assist with various tasks and provide smart automation.

Support

  • Essential Service Tools: Access foundational tools for customer support, including ticketing and live chat.

Technical Specifications

Architecture
Modern APIs and data tools for integration and extensibility.
Deployment
SaaS
API Available
Yes

Security & Compliance

Certifications: SOC 2 Type 2, SOC 3, ISO 27001

Encryption: Data is stored in secure, certified environments, implying encryption at rest and in transit.

Pricing

Model
Freemium
Starting Price
Free
Target Customer
SMB,Mid-Market,Enterprise
Free Trial
No (no credit card required)

About hubspot

HubSpot is a SaaS company that provides a cloud-based customer platform built on an AI-powered Smart CRM, offering tools for marketing, sales, customer service, content management, data management, and commerce to help businesses grow better.

Founded: 2006 · Headquarters: Cambridge, Massachusetts, United States · Employees: 1000+ · Public NYSE: HUBS