Mention

Executive Summary

Mention is a social listening and media monitoring platform that provides real-time tracking of online conversations across social media and the broader web. It is ideal for PR agencies, marketing professionals, and brands of all sizes seeking to understand their public image, track competitors, and manage their online reputation. The platform differentiates itself through its comprehensive data sources, advanced AI-powered analytics including sentiment analysis, and customizable reporting, enabling users to gain actionable insights and respond promptly to online discussions.

Use Cases

• Brand Reputation Management: Monitor and analyze public sentiment to protect and enhance brand image.
• Competitive Intelligence: Track competitor activities, strategies, and public perception to gain market advantage.
• Crisis Management: Detect and respond to negative mentions in real-time to mitigate potential PR crises.
• Influencer Identification: Discover and engage with key influencers relevant to your industry or brand.
• Campaign Monitoring: Measure the effectiveness and public reaction to marketing campaigns across various channels.
• Market Research: Gather insights into industry trends, consumer attitudes, and emerging topics.

Features

Visibility

• Real-time Mention Tracking: Monitor brand, industry, and competitor mentions across social media and web sources as they happen.
• Comprehensive Web & Review Monitoring: Track mentions from news, blogs, forums, and over 75 review sites, ensuring broad coverage of online conversations.
• Historical Data Access: Access past mentions and data to analyze trends and performance over time.
• Share of Voice & Influence Scoring: Understand your brand's visibility against competitors and identify key influencers in your niche.
• Customizable Dashboards & Alerts: Create personalized dashboards and set up real-time alerts for critical mentions or sudden activity spikes.

Intelligence

• Advanced Sentiment Analysis: Automatically classify mentions as positive, neutral, or negative across 31+ languages to understand public perception.
• AI Mention Clustering & Topic Grouping: Group similar mentions and identify dominant topics in online conversations to streamline analysis.
• Competitive Benchmarking: Analyze competitor strategies and performance by monitoring their online presence and public sentiment.
• AI-Powered Insights (SIA): Leverage the Social Intelligent Advisor (SIA) for automated analysis, strategic suggestions, and proactive alerts.
• Boolean Search Capabilities: Utilize advanced Boolean operators (AND, NOT, OR) to refine search queries and capture highly specific mentions.

Support

• Dedicated Account Manager: Higher-tier plans include a dedicated account manager for personalized support and guidance.
• Custom Onboarding & Training: Receive tailored onboarding and training sessions to maximize platform utilization.
• Priority Technical Support: Access priority support channels for quicker resolution of technical issues.
• Email & Live Chat Support: Get assistance through email and live chat, complemented by extensive online resources like tutorials and FAQs.

Technical Specifications

Architecture

Cloud-native SaaS

Deployment

Cloud/SaaS

Authentication

Multi-user access controls with role-based permissions.

API Available

Yes

MCP Server

No

AI/ML Stack

• NLP
• Machine Learning
• Deep Learning
• GPT-3.5

Integrations

• Slack
• Zapier
• HubSpot
• Buffer
• Hootsuite

Security & Compliance

Certifications: GDPR

Encryption: TLS 1.2+ in transit, AES-256 at rest (standard industry practice)

Pricing

Model

Tiered subscription

Starting Price

Solo: $29/month, Pro: $99/month, ProPlus: $199/month, Company: $599/month (billed annually)

Target Customer

SMB to Enterprise, Agencies

Contract Type

Annual (billed yearly for savings), Monthly available

Free Trial

Yes, 14 days (credit card required)