Bannerflow

Create, scale, publish, and optimize high-performing ads with AI and automation.

by Bannerflow · ABM & Personalization

Executive Summary

Bannerflow is a Creative Management Platform (CMP) designed for in-house marketing teams and agencies. It enables the creation, management, and publishing of digital ads, primarily display and video banners, at scale. The platform streamlines ad production, accelerates time-to-market, and facilitates dynamic creative personalization, helping marketers deliver impactful, personalized, and on-brand creatives across various channels.

Use Cases

  • Producing HTML5 rich media banners for various devices and platforms.
  • Scaling display advertising campaigns to multiple sizes and languages.
  • Personalizing ad creatives with dynamic content based on data feeds.
  • Streamlining ad production and reducing time-to-market for digital campaigns.
  • Optimizing campaign performance through A/B testing and real-time analytics.
  • Managing omnichannel ad campaigns across display, social, DOOH, in-app, and email.

Features

Visibility

  • Real-time Performance Dashboard: Visual dashboards to monitor campaign performance, track key metrics like impressions, clicks, and conversions.
  • A/B Testing & Heatmaps: Run A/B tests with auto-optimization and use heatmaps to understand creative effectiveness and user engagement.
  • Custom Reports: Create custom reports to track specific metrics and Key Performance Indicators (KPIs) relevant to campaign goals.

Intelligence

  • Dynamic Creative Optimization (DCO): Connect creatives to live data feeds to personalize ads based on user behavior, location, weather, or audience segments.
  • AI-powered Translations: Instantly localize campaigns by translating ad content, making it easy to adapt for global markets.
  • Automated Scaling & Resizing: Automatically adapt master creatives to various ad formats and sizes, reducing manual effort for different placements.
  • Generative AI Studio: Utilize AI to remove backgrounds, eliminate distractions, and generate creative elements for ad compositions.

Support

  • In-platform Collaboration Tools: Facilitates real-time feedback, edits, and approvals within the platform to streamline workflows and accelerate the design process.
  • Knowledge Base & Webinars: Access to a content library, ultimate guides, and webinars for learning best practices and platform usage.
  • Dedicated Customer Success: Support from customer success teams to help users maximize their use of the platform.

Technical Specifications

Architecture
Cloud-native SaaS
Deployment
Cloud/SaaS
Authentication
SSO
API Available
Yes
MCP Server
No

AI/ML Stack

  • Machine Learning
  • Generative AI

Integrations

  • Google Ads
  • Salesforce
  • adform
  • DoubleClick

Security & Compliance

Certifications: GDPR

Encryption: AES-256 at rest, TLS 1.2+ in transit

Pricing

Model
Custom enterprise / Annual subscription (SaaS)
Starting Price
Contact sales
Target Customer
Mid-market to Enterprise (specifically companies with €100-500 million yearly revenue in telecom, travel, finance, iGaming, entertainment)
Contract Type
Annual
Free Trial
Yes, Custom demo (credit card required)

About Bannerflow

Bannerflow provides a creative management platform for digital advertising, enabling teams to design, publish, and optimize display ads at scale.

Founded: 2010 · Headquarters: Stockholm, Sweden · Employees: 51-200 · Private